At least wnen it comes to the Mac, Apple generally keeps prices constant, or reduces them, when it upgrades technology for a product (for the about the same RAM and SSD size). That was the even the case when it went from the 15" MBP to the 16" MBP.
I.e., for the Mac, Apple prices by what I'll call "product slot". It knows there's a certain sweet spot for the pricing for each product slot, and when it upgrades the tech it tries to keep that pricing constant to maintain sales. Here are some examples:
Last Intel MBA, 8 GB RAM, 256 GB SSD: $999
New M1 MBA, 8 GB RAM, 256 GB SSD: $999
Last Intel 13" MBP, 16 GB RAM, 512 GB SSD: $1799
New M1 13" MBP, 16 GB RAM, 512 GB SSD: $1699 ($100 less, but it's got two less TB ports).
Starting price of last high-end 15" MPB (2018): $2799*
Starting price of current high-end 16" MBP (2021): $2799
Last 15" MBP, maxed out (2018): $6699*
Current 16" MBP, maxed out: $6699
[The last pair may be a coincidence since, even though they're both maxed out, it's in different ways; but it's amusing/interesting nonetheless that the pricing worked out the same.]
*Source:
4TB of storage, an Intel Core i9 processor, and 32GB of RAM
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