Apple used to be the exception to this rule under Jobs, however. He understood the value of ignoring the noise and focus on making great products. This, in turn, will maximize long-term profits for the shareholders.
Jobs was notorious for saying no to product variations that didn’t bring focus and clear differentiation to the apple product line. Here are his own words on his return to Apple:
“I’ve been back about eight to ten weeks, and we’ve been working really hard. What we’re trying to do is not something really highfalutin. We’re trying to get back to the basics. We’re trying to get back to the basics of great products, great marketing, and great distribution. I think that Apple has pockets of greatness but in some ways has drifted away from doing the basics really well.
We started with the product line. We looked at the product road map, going out for a few years, and we said, “A lot of this doesn’t make sense, and it’s way too much stuff, and there’s not enough focus.” We actually got rid of 70 percent of the stuff on the product road map. I couldn’t even figure out the damn product line after a few weeks.
..
I started talking to customers, and they couldn’t figure it out either.
You’re going to see the product line get much simpler, and you’re going to see the product line get much better. There’s some new stuff coming out that’s incredibly nice. In addition, we’ve been able to focus a lot more on the 30 percent of the gems and add some new stuff in that is going to take us in some whole new directions.”
This work resulted in clarity after a period of unbridled “innovations” on multiple fronts that caused Apple to lose focus, spread resources thin and ultimately put them on the brink of failure.
So clarity, simplicity and focus was the Jobs way. Would Jobs view an iPad that can also be a Mac as an example of clarity, simplicity and focus or sign of a muddled product line? 🤔