I can understand you analogy perfectly, but it is flawed in one fundamental way. In the second half of your post, it does sound like you at least grasp this concept. I think it comes down to the fact that the 2 machines fill the need for 95% of the buyers. To add features for that remaining 5% would raise the cost unnecessarily for the 95%. It's the way Apple has always been: Offer a good mix of products that cater to the mass of the population. Where it's practical, offer BTO options (for stuff that can easily be changed out).
I don't know if it's still this way, but Dell can offer so many configurations because it doesn't actually have any stock. Dell operates on a Just-in-time manufacturing process; it just so happens that it's suppliers have their warehouses in the same facility as Dell. Dell doesn't pay for what it doesn't use and therefore carries less of a risk in it's operations. If something new comes out, Dell doesn't have to worry about selling off too much obsolete stock because it's still the supplier's stuff and it's the supplier's problem to deal with.
Not to be a jerk, but if someone really wants lots of options, go buy a Dell.
No you're right to be fair, I never claimed my analogy was perfect. Very few are.
It just grates a little that (and I'm not ashamed to admit this) I feel I'm lumped in with the 95%, and I think that's psychological more than anything else. No-one wants to feel predictable or restricted about expressing or specifying individual wants or needs.
The car thing, it's funny because I know for a fact that regardless of the myriad options available, the great majority of buyers come down with almost the same spec anyway for any given model, give or take the odd substitution here and there. Have a look on any German car forum...."take it you got the X, Y with Z-pack? Of course. Yeah me too, worth every penny."
It's about having the freedom, or at least the delusion of freedom to specify exactly what you need. I like to think I'm discerning, but am realistic enough to know (as evidenced by common themes on threads like this asking what we want on a rev.D MBA) that for the most part, what I want isn't much different from you, or anyone else really, even Scottsdale (depending on what day of the week it is
). Aside from the aesthetically-challenged weirdos who want that mausoleum-grade slab of black-backed glass of course
Your point about the cost of being completely BTO is an interesting one, as that's how certain car manufacturers operate. That said, the successful dealerships often take a punt and pre-order build slots in the manufacturing process, essentially ordering and speccing cars for customers they've not yet secured. But they feel safe (less so in the current climate) in the knowledge that by the time the order is confirmed and the car goes to build, that customer will have walked in through their door and asked for almost exactly the identical car. Even if they haven't matched exactly, they still have time to change the odd feature here or there anyway. And of course, the huge added benefits of being able to offer them a delivery within a few weeks instead of a few months, something which very often clinches the sale in the first place.
I had no real idea Dell operated like that as a purely BTO manufacturer, but then I'd rather deep fry my own testicles in sesame oil than ever consider buying a PC, much less a Dell.