Let me help you.
Google: "There is no such thing as privacy when you're online. If you don't want people knowing what you're doing, don't put it out there. Yes, we will collect information about you, yes we will show you ads, yes we will share certain information that your computer leaves behind. If you don't want any of this, then don't use our products."
Facebook: "Aw come on, we give you all of these tools to manage your privacy, dude! It's just, like, we default them to be wide open and unsecure, but you can change them, right? RIGHT? Just make sure to keep checking in case we make a change or add a new setting, because that will default your stuff back to unsecure
"
Apple: "...don't hold it like that."
I don't know about you, but I actually appreciate Google's candor. Apple is basically sitting back and collecting sheep money, but nobody has ever stopped to question their intentions with some of their products, especially the location debacle. People give them a pass because they're Apple, that Apple can do no "Siri"ous harm.