Man, welcome to my life! We have three Apple stores within 20 minutes of me here in Seattle. My closet full of white boxes just laughs at me every time I open it and add another. Most recently the 10.5" iPad Pro, Pride, Camellia, and Orbit Blue Nike band.
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And if you're wearing an Apple Watch or carrying and iPhone with the Apple Store App on it, it welcomes you in when you're like 10 feet away. Think they don't know what they're doing?
I get the same message and once it was that my order was ready for pick up. I got all excited until I realized I hadn't ordered anything.