Great review. I'm on the brink of getting a XR myself (coming from an iPhone 7). I had some doubts between the XS and the XR, but the X was never in the running. In my eyes the XR is the best value phone. Besides the screen (I didn't see a big difference between OLED and LCD on the iPhones, but that's personal) the XR is just better in every possible way imo (compared to X). I was thinking about the XS, because I read so many stories about the XS having the better screen, but again...I didn't see a difference that would justify 300-400 extra dollars. But that's personal. The LCD screen is also better for my eyes. Way better than my iPhone 7 too.
When I broke my iPhone 6S+ thankfully my carrier offered to pay off the last 3 months of my contract and upgrade, I was all set to get an 8+ for me and an 8 for the wife as we were both due to upgrade together. However the wife said "I want the X, I know its more expensive but if i'm getting a new phone I want it to feel like a new phone, the 8 looks just the same as I have now" she had a 6S.
So we both ended up with an iPhone X. Now I really liked the X (PWM aside) however I also felt very stupid owning it because of the sheer cost of it. I always said to people "yeah its a nice phone but not worth £1150" we both had 256GB models.
In the year I owned the X I quickly grew accustomed to the gestures and Face ID and they were awesome, but again still not worth the kind of money they were asking.
The contract I was on allowed to me trade in the X after just a year to upgrade (bit like the Apple upgrade program) but when this years keynote came around nothing really took my fancy the XS and Max are far too expensive, however the XR the more I thought about it the more it seemed to be a really good deal compared to my X. It offered noticeable upgrades for me battery/screen size/plus features/No PWM/Low light camera performance without too many losses OLED/2nd camera (however loosing the OLED for me was an upgrade anyway) all whilst being cheaper to boot so thats why I upgraded to an XR as soon as I could.
Younger more tech nerd me would have jumped at the Max as its Apple's latest and greatest, however older wiser me sees the XR as having 95% of what the Max does for 70% of the cost.
For me I got the 128GB XR on an 18 month contract with 15GB of data and unlimited texts/minutes for £76 a month, the 256GB XS Max on the same tariff for the same amount of time is £104 a month and I cant justify that kind of extra cost per month just for an OLED and 2nd camera.
With the XR I am saving per month over what my X was costing me and I've effectively only extended my existing contract by only 6 months.
TL : DR
I felt stupid owning the iPhone X as although its a nice phone I was paying far too much for it.
The XR I don't feel stupid in owning as for the price its a very good phone and it isn't any more expensive than flagships of other top brands.
[doublepost=1547881669][/doublepost]In the real world to make these phones competitive they should have been priced as follows
XR - Starting £600
XS - Starting £800
XS Max - Starting £900
But we all know Tim Cook and co don't live on the real world and I think this is partially why iPhones have suffered a bit of a sales decline.
At £750 for the XR its expensive but its bearable as its a very good phone for the money with all its performance even compared to some of the Android models.
At £1000/1100 for the Xs/Max they are just far too expensive for what they offer compared to the competition.