the question was -- is the ad a failure - since it did not compel me to watch it or read it - I am saying it was a failure for me. An ad that people ignore is not successful.
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All iPads So, was the "What's a computer?" ad a success or failure?
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No - I did not consume that ad. I do watch any number of other ads. And you are welcome -anytime
In all honesty if it wasn’t for this thread and the reminder of the past discussions, I would not have given any thought to the subject at all.
It was a great discussion at the time. Do I personally think it had any lasting effect? Not much.
I look at my personal life and the iPad has the same position today it did then
I look at my job; ditto.
I look at the landscape globally for work and as a contractor; ditto.
Overall impact: has the non-Apple tablet market grown (new devices and functionality)?
I do see more tablet use in retail. Then again that is kind of expected.
Which brings us back to my initial point of not knowing what you’re talking about. The OP btw contained more than the headline.
Even when provided with direct access to the content you chose to remain uninformed. QED
you don't know if I watched the link or not. But I will not engage with you againWhich brings us back to my initial point of not knowing what you’re talking about. The OP btw contained more than the headline.
Even when provided with direct access to the content you chose to remain uninformed. QED
I carry an old Apple Bluetooth keyboard in my bag. If I was sitting at a table, there were many times that I would connect it to my iPhone to quickly type something out. With the larger size of the "Plus" models, I tend to agree with you for most cases. (And I'm older)As much as I love Macs AND iPads, I'm just about right there with her, and I'm only 44. The iPhone has become so versatile and powerful that I can literally "work" from it and be fully mobile. Is it ideal for typing long emails? No. But nobody reads long emails anyway.
Stick with me here, I swear there's a point that's relevant.....
You may or may not have seen in another thread that I recently changed my desk setup. I work from home full time, even when there's not a pandemic going on, and have been using really old dual Dell monitors that my company gave me back in 2011. Being someone who's always needed glasses or contacts and now has bad reading distance too, those monitors were making me less productive because I found myself hunched over a lot to read small print. My MacBooks, iPad, iPhone, Apple Watch, heck even my car's CarPlay screen all look nicer and are far easier to read than those old dinosaurs I'd been using for work. Which is kind of ridiculous, since I'm using my desktop space 40+ hours a week.
What I ended up doing was ditching my entire desk setup and getting an LG UltraFine 4K. I gave my Magic Mouse and Magic Keyboard to my son and got a Logitech MX 3 mouse and keyboard. Each have 3 Bluetooth profiles. All power, charging, peripheral access, etc. is routed through the USB-C or Thunderbolt ports on the monitor. Basically, it's an exploded-out version of my notebook(s), like an old school 90's desktop computer but way cooler looking and with far less cables. (The mouse I bought makes it really easy to switch desktops in Spaces and has a built in "gestures" pad, so the second monitor really feels unnecessary now.)
The idea of all this is that I can hot swap devices on my desk. The monitor is the where I do "work" regardless of what that work is and what device I'm using it for. This is why I made my iPhone as profile 3. If I've shut down for the day or don't feel like getting out a notebook just to write a two paragraph email, I can pop my iPhone right into that setup, type my email, and go about my business.
This is why I never bought into the theory that the iPad is a modular robotic core or whatever Jason Snell called it. Notebooks with fully matured desktop OSes on them fit that description more than anything, whether or not they have touch screens. With the state iPadOS is currently in (that's not to say it's bad, it just doesn't fit my needs anymore) I really think iPhones and MacBooks fit into my workflow as "robotic cores" more than anything else these days. My iPad largely sits here unused.
For me, it started to work the day I stopped treating it like a computer.
No keyboard and no mouse, the longer you try to use it as a regular computer the less you understand it.
While Keyboard and Mouse are good for some uses, it keeps your mind wanting you to do to stuff as you did on a desktop.
No keyboard and no mouse, the longer you try to use it as a regular computer the less you understand it.
While Keyboard and Mouse are good for some uses, it keeps your mind wanting you to do to stuff as you did on a desktop.
I tend to agree with you here. What I think I really want is just the newest iPad Air with a Folio Cover and an Apple Pencil. Kind of like the old days but with Pencil support. I'm just not sure I would ever really use it. My iPhone 13 Pro Max is so much easier to carry with me, and my MacBook(s) are back to being my main work machines again, so I just can't decide where iPad fits in anymore, if at all.
For me the iPad is my main device, I have an Android phone so the iPad was a perfect pick for me as I love iOS apps.
I tried using iMovie on it and Luma fusion, it clicked as a successful pick when I stopped using mouse and keyboard.
If you change your mindset and are willing to work the iOS way, there are fewer limitations and "it just works".
No it is NOT perfect by any means and not for everyone.
(Affinity and Luma fusion user mainly here)
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LOVE the Affinity Suite. I have it all on my Mac now too, but I actually found it amazing on the iPad with a Pencil. Graphic design projects are so much more boring without stylus input.
I still have a hard time finding things on the iPad UI, some stuff are not where I expect them to be, but it is a marvel what you can do on an iPad now!
I have it on Mac PC and iPad, waiting for publisher on it.
Yep....my purchase of the M1 MacBook Air was my final admittance, after years and years, that the Mac is just the better tool for me now. That wasn't always the case, but Apple Silicon not only returned the Mac to its former glory--it surpassed it!Your PoW.
Reality is a good start.
“Now” is not the point.
Macs had a specific use in them future, iOS devices just had a generalistic use today, and when children grow up they’ll evolve them “computer” concept, not what previous generations called “computer”.
At the same time technology evolve and wearables will be more productive than today, when basically you see everyone everywhere prone to an idiotic 6” screen.
Smartphones gonna die and became something else, I hope this.
I agree and have posted elsewhere that todays young people may well grow up to prefer an iPad vs a Mac, because it extends the interface they have become used to in their iPhones. Some may move on to Macs and other "more powerful" computers/apps because their work demands it.
However, I do not see some small phone-like device going away at any time soon. A phone is an ideal compromise between size and usability when on the move. I wear an apple watch every day but there are many many things I do that I need at least my phone. If I have a 5 minute wait, it is very easy to pull out my phone, check email, twitter, Macrumors, or play a quick game of chess and much nicer than squinting on my watch.
This already happened. Those kids are high school and college age now, and it seems that they’re actually moving over to laptops (No, I am not counting Chromebooks) as they get older and choose career paths, not iPads, at least not as their main machines.“Now” is not the point.
Macs had a specific use in them future, iOS devices just had a generalistic use today, and when children grow up they’ll evolve them “computer” concept, not what previous generations called “computer”.
At the same time technology evolve and wearables will be more productive than today, when basically you see everyone everywhere prone to an idiotic 6” screen.
Smartphones gonna die and became something else, I hope this.
iPadOS is just still not there. It’s getting closer and closer, but I’m just currently at a point where I can’t wait any longer on some really nitpicky things I need the iPad to do. I go through this every few years with the iPad. This time though it feels like I’m not going back to an iPad as anything more than an e-reader and TV watcher anytime soon.
Nothing against the people that do. I’ve done it for years and I personally love the iPad as a productivity device. It’s just not efficient enough for my workflows anymore.
The center of the Apple device “universe” used to be Mac/macOS and iTunes/iPod. Once Apple became convinced that mobile devices were the way forward, it became iCloud and the iPhone instead. They decentralized all devices, turned iCloud into the backbone, and the iPhone happens to continue to be their most important product in their stable of devices. In its current Pro Max configuration, it feels more like a pocket iPad than a phone.
I think people that aren’t artists/designers or don’t like handwriting their notes are eventually going to hit some kind of wall with the iPad in its current incarnation, at least when it comes to using it as an only computer. As a huge fan of the iPad I really didn’t think I would ever hit that wall, but even that proved to be incorrect.
The fact is, my 40 hour a week job requires me to be efficient, accurate, and on top of my game. I can’t do that when I’m constantly chasing down app pairings or fiddling with bad 3rd party citizens that still don’t support even multi window. I suspect iPadOS or iPad itself are going to have to morph into something completely new and leave their iPhone roots behind if they were to get me back as a full time user.
I was about to comment the same. Kids do start with tablets but once they hit college years they turn back to laptops. Colleges usually require specific software to be used. That software quite often does not run on an iPadOs. In my years (2005-2010) it was even worse - the software I needed was running on Windows only. Granted my case is a bit specific - computer engineering program where every semester we had to use yet another weird application.
I have been saying the same efficiency. It is not just about work. I do not have all of the time in the world. I aim to be as efficient as possible not just at work but in general in life so that I can find enough time to work, to do chores at home and to relax and rest. When I want to do something, I want to be focused on the creation not on how to go through hoops to make it happen. These kind of interruptions interrupt my flow.
I think this was one of the sticking points for people with the commercial in discussion. Some people have workflows that can be handled on any model iPad as well as, or even better than, on a Mac or PC. Some people don't. Doesn't make the commercial wrong. "What's A PC?" does not mean "Apple wants me to stop using my Mac and switch to iPad." It just means, "Why do you HAVE to use a Mac? You have this other really great piece of hardware this is incredibly Mac-like and advanced, and does some things Macs can't do on top of that! You should try one out and see for yourself." I also still believe it's aimed more at Chromebooks and cheap Windows PCs than Macs, but that's just my opinion.
I can't decide where I fall on this anymore. I used to be of the mind that Macs are for people that still need legacy stuff and iPads are for people who want to embrace the way things will be going forward. I'm starting to see that might have been delusional for the time being. I really was using the iPad Pro for the longest time as my only fully time mobile computer with my work Mac docked 100% of the time on my desk. The 2020 12.9" iPad Pro with Magic Keyboard seemed like that was finally the dream come true for me. Ultimately I just realized I had spent a bunch of money trying to turn a tablet into a Mac, and that a Mac with M1 was now BY FAR the right tool for my needs.
Yes, there are activities that I prefer doing on an iPad over laptop - for example reading. In general I do think that this is what they wanted to say that most people are not power users and can do with an iPad as their only computer. The ad however did not work for me that well as the iPad Pro 12.9 inch is more expensive than my Windows Laptop and my Windows laptop has things that the iPad does not have - 512 GB SSD, 1 TB HDD, upgradeablue RAM (up to 32 GB), better in multitasking, superior typing experience. So while I know what the ad was aiming at doing, for me personally it worked differently and made me appreciate more my laptop.
For me it is not even about whether laptop/desktop is legacy or not. I care about having the devices and tools that make me productive and efficient. I get satisfaction and enjoyment when I am productive and efficient. And at this specific point of time, iPads do not offer me what I need both software and hardware wise.
People might say but laptop is legacy. Could be but my aim is to be efficient, not to say that I am using modern tools or devices. So I will continue to use my laptop for now. And well I still have my iPad and use it with the pencil where it shines for me.
These talks about the college gap with reality, not about the grow children going to college.
In my first days on the broadcast tv a manager with I’m talking about numerous issues that make me free of task and payed for nothing he tells me:”elephantiac companies evolves “elephantianicly”!”.
“Ok, I’m here for money, nothing else, if you pay me I could spent my time seeing tv-series while you evolve”.
And that’s is what happened.
5 yrs to evolve from betacam to .mxf files management.
Kids adapts themselves in companies and structures with old management, old tasks, old issues. While these dinosaurs attend to killed themselves (Intel as example) kids search a better place to spent their time.
Computers are only a tool, we work with them by decades, but nothing told us their are here to remain, not in those form (tower or laptop, with mouse/keyboard).
I don’t know about you, but I’m a little tired of the “desktop” dogma. 30 yrs ago I could remember the ZUI paradigma, but we are here with mouse/keyboard/desktop representation.
I hope a young brain could thinks (at least one) new idea.