So what will Google do?

[d0vr]

Yet the fact is while their primary revenue stream is advertising, they currently have several products, as well as the many that are currently being developed in secret, just like Apple does.

Sorry, but you're wrong. Google is in the business of advertising. Everything is else is either an after thought, or a way to disguise said advertising to the typical consumer.

Regarding the OP, why would Google bother, unless they can incorporate a way to make money of it?

 

[fabian9]

Regarding the OP, why would Google bother, unless they can incorporate a way to make money of it?

How does google make money on maps currently? On computers they obviously have ads in map search results. This isn't the case on iOS, but what about on android?

 

[Daveoc64]

How does google make money on maps currently? On computers they obviously have ads in map search results. This isn't the case on iOS, but what about on android?

There are sponsored map results in the iOS App.

Companies pay to be placed on the maps.

 

[ETOWNE]

I'm not too worried about apple taking over the maps, I'm guessing it will run smoother, as well as be more ubiquitous throughout iOS. Also do you really think apple will leave out basic features like street view? If they do it they usually do it right.

 

[Daveoc64]

Also do you really think apple will leave out basic features like street view?

Yes.

Google has struggled for nearly 10 years to get its product to the state it's in now.

For Apple to match what Google has throughout the entire world will be a mean feat.

I expect that at best, you'd see most of the features replicated in the US only at launch.

 

[blackboxxx]

Google Maps will go, perhaps YouTube next?

I think with multiple leaks and confirmation from WSJ Apple doing their own maps is a done deal.

But what if dropping Google Maps is just a part of de-googlifying effort in iOS 6? People often forget that iOS has always had at least 3 Google services built in: Search, Maps and YouTube. I don't see them dropping search any time soon (even though they added Bing some time ago), but YouTube is another likely candidate to be booted from the platform.

Of course, this is just my speculation, but we already saw evidence that Mountain Lion would drop support for uploading videos to YouTube in favor of Vimeo. With iOS 6 and ML going hand-in-hand, it's likely that the former will do the same.

However, knowing how popular are iOS devices for uploading to YouTube, Apple won't leave their users in the cold. Gruber already dropped a hint that iOS 6 might see a system-wide API for data sharing across different apps, similar to 'intents' in Android or 'charms' in Windows 8. Most likely this feature will be presented in the UI as a recognizable arrow button:

.

So this will enable Google to release a standalone YouTube app that adds uploading option to the videos' sharing menu. Considering how terrible the current built-in app is (it hasn't been updated since iOS 3 or 4), this would only be a good thing.

EDIT: After thinking about this a bit more, it occurred to me: what current YouTube app doesn't have?
ADS! Neither banners, nor overlays, nor video pre-roll ads that are ubiquitous on their desktop site. Considering how popular iOS devices are for watching YouTube (especially iPads), it's not a question of 'if', but 'when' Google will decide to put ads in the app as well. But since the current app is developed by Apple and is baked into OS, it's not easy for Google to implement ads if they don't have control over it.

So most likely Apple and Google will negotiate a deal, with Apple dropping YouTube app from iOS but in exchange letting Google to build their own – with ads, and publish it on the App Store.

 

[KnightWRX]

Exactly this. They can serve ads through it. They make no money off Android outside of ads. They need the iPhone.

I don't have ads in my gmail app for iOS. It's done by Google. I don't have ads in my other Google iOS apps either.

Where are they serving these ads ?

 

[Mad Mac Maniac]

So most likely Apple and Google will negotiate a deal, with Apple dropping YouTube app from iOS but in exchange letting Google to build their own – with ads, and publish it on the App Store.

uhhh they would hardly have to "negotiate a deal" to do that. Apple would simply drop the youtube app. The rest would just follow naturally.

 

[blackboxxx]

uhhh they would hardly have to "negotiate a deal" to do that. Apple would simply drop the youtube app. The rest would just follow naturally.

They can't simply drop the app without giving their users an alternative. Web app won't do because Safari doesn't support uploads. Native app would work, but without integration into Photos app it would not only be a clunky experience, but removal of existing feature — something which Apple usually avoids to do, unless they have significant business reasons.
At this time Apple wants to distance itself from Google, but unlike Maps, YouTube is not a pressing issue. So they would likely drop YouTube only when they have a way for 3rd party apps to integrate sharing features into system menus.

 

[whodareswins]

With Apple (98% probability) moving to their own in-house mapping app, what do you think Google is going to do about the iOS market? Will Google make an iOS Maps App?

Personally, I love the current Google Maps on my iPhone / iPad. With turn-by-turn directions I would prefer to keep with Google.

The google maps app has turn by turn directions?

Ah so it does!

 

[Mad Mac Maniac]

They can't simply drop the app without giving their users an alternative. Web app won't do because Safari doesn't support uploads. Native app would work, but without integration into Photos app it would not only be a clunky experience, but removal of existing feature — something which Apple usually avoids to do, unless they have significant business reasons.
At this time Apple wants to distance itself from Google, but unlike Maps, YouTube is not a pressing issue. So they would likely drop YouTube only when they have a way for 3rd party apps to integrate sharing features into system menus.

I don't think an alternative to youtube would really be required. Things like Maps, calendar, mail, phone, messages, safari.. are mandatory core apps and would need to be replaced. YouTube app is just a youtube viewer... not really needed. It would be as if Appled include a fb app as a stock app. YouTube wasn't even included in the original iPhone announcement. The only reason it WAS added shortly before release was because a)relationship with google was very strong and b)youtube was all flash at the time. But now it's all in HTML5 so that's not an issue.

Sure Apple could create their own video upload service as a youtube competitor, but I really don't see the point.

I'm not saying that Apple should/will drop YouTube. But if/when they do, they won't need to form some sort of arrangement/compromise where Apple says to Google "Ok we're going to remove your YouTube app from the stock apps, BUT we'll let you release an ad version of Youtube in our AppStore. What do you think?" Apple will just drop it. Poof, buh-bye. But then Google would be foolish if they didn't release their own youtube app in the appstore.

Upon rereading your post, it appears your biggest concern about the removal is the fact that there is a "Share to YouTube" option in the photo's app (something I have never used, so I didn't even think about it). Who says that has to go away? There is also a "tweet sheet" even though Apple has no official twitter app. Apple could simply add an area in settings to log-in to various video sharing sites, including youtube, and then keep that share option open.

 

[blackboxxx]

Upon rereading your post, it appears your biggest concern about the removal is the fact that there is a "Share to YouTube" option in the photo's app (something I have never used, so I didn't even think about it).

Exactly, and AFAIK, this is the only 'official' way to upload a video to YouTube.

There is also a "tweet sheet" even though Apple has no official twitter app. Apple could simply add an area in settings to log-in to various video sharing sites, including youtube, and then keep that share option open.

In fact Apple has an official twitter app: though not developed by Apple, it's prominently featured in Settings > Twitter.

 

[Mad Mac Maniac]

In fact Apple has an official twitter app: though not developed by Apple, it's prominently featured in Settings > Twitter.

But you aren't required to have the app on your Phone to use it. As I alluded to above Apple could just as easily add a "video" tab in settings.. wait they already have one... Well maybe something like "social" or "media" or "sharing" and in that tab apple could include twitter, facebook, and youtube (and even many more) log in's that can be used universally in all apps.

 

[JMG]

I think that the App Store would reject such Gmaps app.

What makes you think that? There are other navigation apps out there in the app store with turn-by-turn.