Other So, why did Apple decide to shoot themselves in the foot by delaying iPhone 12 Pro Max preorders?

[leebroath]

I presume the delay was more to do with the Covid situation

if they had released all the iPhones at once, can you imagine the queues outside the stores during the pandemic

With releasing a variation earlier, then another a few weeks later, they vastly cut down on the amount of people gathering at shops.