The key feature is sound quality, I agree. But before you can even get to sound quality, they have to be comfortable. Apple failed badly and that respect with AirPods Max. There are a small percentage of people that find them comfortable, but for most people peoples heads, they are too heavy, Clamped down too tightly on the head, and the earcups are too small and poorly positioned."Sound quality is similar". That's it? The key feature of any pair of headphones is the sound quality. This review details ever other feature except the sound. Where's the sound test? What instruments did you evaluate? At least publish sound curves.
So while I agree it would be nice to know more about the sound quality, the fact that they perform similarly and are more comfortable is enough for most people.