Cool! Any other stories? (not sarcastic). I saw a show once about this stuff and apparently they put lipstick on strawberries in commercials, lol.
And to the OP - GOOD EYE!
The photographers that shoot food shots for like Haagen Dazs will have plain ice cream in a bowl, then the tricky part...The photographer cuts the pint in half, the using a wide scoop, scrapes just a thin layer to lay over the other ice cream. They will go through as many as ten pints, if not more, just to get the perfect looking scoop. Then they place small 'pieces' of ice cream to cover up the empty spots, and take the picture.
Its a very cool and labor intensive process. Of course i can't seem to find a picture of them doing it. But I saw this on a Food Network show where people created their own flavors. Pretty cool show