That was Steve Jobs. The current Apple is Tim Cook’s Apple, and it’s simply about product segmentation.I think Steve Jobs summed it up nicely when they decided not to include Flash. He said - we only have so much engineers and we can only tackle so much issues. Thus we focus on what will bring the biggest impact across all our products.
This , to me makes a lot of sence, Apple is about focus, and focusing on the future that is.
Although personally I don’t have issues with lesser iPads not getting stage manager, my issue is Apple’s inconsistent explanations on the reason. Apple made the claim that anything lower than the M1 cannot do stage manager because the performance is not within Apple’s satisfaction, and that stage manager requires faster SSD and swapping. Well, guess what, the base M1 iPad Air doesn’t get swapping capability, but it can still do stage manager. Lies begets lies. Apple should’ve simply said nothing if they cannot be honest about the why.
Note that Apple did this before when they announced side by side which is only available on the iPad Air 2. But they announced it more elegantly. Check their old 2015 WWDC keynote. They didn’t make up technical excuses. They just announced it right there and then, all iPads got slide over, and a powerful side by side feature for the most powerful iPad (iPad air 2 at that time). Simple, not stuck in technical mumbo jumbo of excuses, and nobody complained.
I really think Apple needs a new PR/marketing team. Maybe Schiller’s retiring is finally showing a negative impact.