As far as "MS doing more design on the Zune than Apple does on the Mac", have you ever thought about the iMac? How many other competitors out there have an all-in-one solution that looks as good as the iMac? Ever consider how many design choices went into that fabrication process? It's not like it magically invented itself. If it was so easy, I'd bet a lot of other manufacturers would be doing it as well, based on the success of the iMac.