LOL I love how my question about stickers sparked this whole philosophical tech debate about the power of emotional branding.
personally, if I can donate my two cents into this matter as a Mac "newb," I was drawn in merely by the luxury displayed by this brand nearly 10 years ago when I was not around Apple computers that much. if I had gotten or bought one at that time merely based on subliminal advertising via TV/movies or merely because Macbooks were "prettier" than PC's, I think I would have been disappointed.
now, here I am with high school and college behind me. I've been around a lot of people who use Mac's, as well as attending a college with a communication and media department who put emphasis on Mac's. I was also LENT a Macbook during senior year of college for a student film competition. after being around the Apple product for multiple years and using it for myself, I finally decided that I was tired of inferior products (read as: PC's - two Dell's, one HP) and to get a Mac for myself. also the fact that I've had my iPod for nearly four years and other than small issues, it's been very reliable and still has a lot of storage left on it.
While I won't go out and get a Mac tattoo or go stalk the execs at Apple like a tech-groupie, I am very enthusiastic about this new "toy" I've gotten. it works efficiently, it's visually appealing, it comes with all of the products I need and none of the crapola I don't need, the battery life is AT LEAST three times more than my previous computers, it doesn't weigh so much that is kills my back when I carry it with me, and the best thing is that I'm paranoid about tech failures, so being able to apply the student discount to not only the computer, but the AppleCare plan, gives me an added peace of mind. not the mention that the power cord is connected via a magnet, so if I trip, my Mac doesn't go bye bye