"T-Mobile clarified to CNET that new customers who want to take advantage of T-Mobile's no-money-down plan are required to sign up for a $20-a-month plan."
First off, I find this topic fascinating - from the miscommunication from t-mobile to the overblown emotions on threads like this... It's high drama and very entertaining...
Alas, this seems to me like it sounds like the practice t-mobile will try to follow, given the guy was quoted in cnet. If so, allow me to pontificate:
As an existing t-mobile customer, I'll probably take advantage of the the 200MB per month offer as I think it's a great idea. I'll also just buy my future iPad mini retina outright at Apple because of a company discount...
That said - I think t-mobile screwed up and has cost themselves much more in lost goodwill than they could have obtained. You should look at the offer as two different issues. Free 200 MB per month and free financing.
The 200 MB per month offer is good for any internet device a person "owns" and sticks a t-mobile sim in. One could argue that the incremental cost to t-mobile is negligible as they need no new equipment - assuming they're not running at capacity, and assuming they can handle any additional number of transactions that pour into their system. All around a good idea... Give the person who thought of this a raise.
Now for the 0% interest loan. Here's where I disagree with their strategy.
1) They mucked this up: Either you're in the financing game to get customers or you're not. Make up your mind. It doesn't matter if you provide some ongoing service to the customer. Apple or Best Buy would be happy to finance a transaction to a customer just to make a profit on the sale. So should you.
2) This is not 0% financing to new customers: If what I read in the cnet article is true - a customer needs to spend $20 a month for 500 MB + 200 MB to be eligible for 0% financing - This isn't 0% financing. Say, for example, that the 500 MB service is "worth" $10/month, then you're adding a $10/month vig. That juices the effective annual interest rate on a $629 purchase up to... get this - 33.13%!! That's pretty usurious - and you should get raked over the coals for this. This is an awful idea. Fire the idiot who thought of this.
3) The true cost of the 0% loan to t-mobile: If I'm conservative and assume that tmobile makes no money on the sale of an iPad - and they can borrow at an annual rate of ~7% - then the cost to them to make this offer is < $40 (on a $629 purchase). Again - this is very conservative. I'd imagine the actual cost to borrow by t-mobile to be half that - because their cost for an ipad and their borrowing costs are lower. Compare this to the value of a new customer to t-mobile. Is it greater than $40? I'd bet that t-mobile would gladly spend $100 on a new customer - even a customer that starts out on a pre-paid data plan. Compare that to the $240 in monthly charges over two years a customer will need to incur to buy a phone at 0%... Again - this is sooooo bad all around and reinforces the idea that you should fire the idiot who came up with it.
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