He doesn't need to know.
At Apple, anyone who doesn't need to know - doesn't know. It's how they keep secrets.
Only people working on the projects - and the top dogs (the ones you see in the launch videos they do - all the execs) will know about products.
I'm being a bit pedantic here but come on - its definitely more than just a few execs and tops dogs who know whats going on. I was in an apple store weeks ago talking about new iMacs and obviously every member of staff had no clue. One woman said that as soon as the WWDC was over last month all the 17 inch MBPs had to be immediately packed away and by the next morning deliveries of the new models were arriving.
To coordinate all these deliveries then surely the Head of European sales will know whats going on. Not weeks in advance no, but say today was the day new iMacs came up online (although it now appears it isnt) then surely the guy in charge of all the deliveries would know by now.....