Edit: Their interior/exterior combo restrictions are pathetic too. Brown leather is restricted to white or black exterior. wtf?
Maybe people would be willing to overlook the hideous grill if these cars actually had some luxurious features.
I think this is severely overlooked and is one reason why I stick with BMW instead of considering Mercedes and Audi. Yes, BMW likes to nickel/dime for features but at the end of the day, I can customize the car they way I want it. There are some restrictions with exterior and interior colours but its still a lot more options than competing brands. If I want the exterior to be black, white, grey or blue, I know I still have a relatively large selection of leather choices and colours.