The problem with GM, and to cast a wider net, American brands and certain Japanese ones, such as Subaru, is that their dealer experience is absolutely terrible. I noted this a while back. Essentially, one could theoretically own a F12 and drive to a Chevy dealer, look at the higher end Corvettes such as the Z06, ask to drive one or sit in one and be treated like scum by the dealer. Subaru do it with their WRX STI lineup as well. I've heard and read the first hand accounts. It's ridiculous.
[doublepost=1474756391][/doublepost]
I don't care the salesman didn't know what they had in stock in the back of their head, but when he looked it up and clearly had nothing close to the way my dad wanted his ATS in stock, he still kept trying to push how much money we could save on a 2013 despite how clear we were that we weren't interested.
I know it is a universal issue among salespeople, but when your image is already in the gutter and people are not coming in and buying the car just because of the badge and image of the luxury brand, you need good salespeople to help. Cause if you treat them like crap, it just further turns them off from buying a Cadillac. They are already unsure about buying a Caddy because of the old man image and it isn't a German car or Lexus. Can't pile a bad salesperson/dealer onto that either. Reading on BMW forums, people went to look at the ATS/CTS and they were turned off by the dealer experience without even looking at the cars themselves.
See my updated post. BMW, MBZ, Porsche, Lexus, et al... and even Acura to tickle Austin's fancy... know not to treat a potential customer like crap. The issue with American dealers is that you're either oozing money as soon as you hit the lot or not. You'll be prejudged by a salesperson. Whereas if you go to a Porsche dealer on a busy day, the clientele looks like they don't belong in a Porsche. Contrary to popular film, the average buyer of a Porsche or more exotic cars do not look like they belong anywhere close to a dealer. Dressing down and blending in, apart from owning or about purchasing an exotic, is key for these people.
Meanwhile, as I said, you could drive over to a Chevy dealership in an F12, be criticized for owning an "Eye-Talian" car and inundated with questions and kept there for six hours before you can drive a Z06 Corvette, and possibly be asked to provide a security deposit of $5,000.
Meanwhile at Lexus, Granny Anne can take her 20 year old LS400 in and be treated like royalty. Offered scones and other assorted baked goods, made a cappuccino, drip or espresso in one of eight selections of beans, given a leather chair to relax in, maybe offered other amenities like sparkling water, an ottoman to rest her feet on, juice, a club sandwich made in house by a cook, etc. The service manager will walk her through all the suggested work to be done, explain it in simple English and whip out his or her phone to show pictures to Granny Anne to aid her in making her judgment. Granny Anne decides to pay for the entire tuneup and Lexus is thankful for her business. They provide her a 2 week loaner of an LS460 or RX300 and give her a temporary gas card out of the goodness of their hearts.
I'm basing this example of the Lexus dealership experience closest to me, and one that I've been a customer with since I got our Lexus. I'm not sure if all Lexus are like that, but I imagine they're very close.