The Taurus, not the Taurus SHO... The majority of Taurus owners I've seen are easily in their sixties and older.
Lot of older folks preferred Buick for a long time after Cadillac went into dramatics with their angular designs. A lot of these folks refuse to buy Buicks now because they make a model in China and import it to the states.
Eh, you have a point, but 2016 and + ES are made in Kentucky. From a refinement perspective, the ES wins. Long term reliability goes to Lexus. Resale goes to Lexus. For the majority of buyers, this is likely their last car, so to speak. Chances are, and based on what I've witnessed, they go for the Limited trim, putting it in line with the ES. Coincidentally, the ES is also popular with that age group and then some. Typically, ES buyers are in their late 50s. ES brings in decent driving dynamics, luxury and affordability to the table where similar vehicles of its class sell for way more.
The SHO sales suffer because it costs a lot and its for a niche market. And, as you pointed out, lack of marketing. And going through the configuration, it's a bit funky. I can't get it with the performance package and some driver aids, while this is possible with a lot of companies. Certain options require you to remove or get other options you don't want. While this is somewhat normal with various marques, Ford goes the extra mile by making it impossible to have safety features and performance features. Safety features aren't rolled up into the performance package either.
The MKZ makes more sense if you want to stick with domestic. Or the Continental if you want to pony up a little more. The new one looks pretty nice for a Lincoln, and it isn't as garish as the CTS's exterior, and just as nice inside, if not nicer.
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Not sure how relevant this comparison is being domestic versus import either.
It isn't really, but people constantly compare Mustang GTs and CTS-Vs to European luxury sport coupes and saloons.
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As I mentioned above to another poster, the interior could be improved in different areas, which is unacceptable by my standards. I question why they used some of the materials they did in the interior. However, In the same respect, I question how much they would actually improve this vehicle because of stagnant sales for the future, if we even see a refreshed SHO.
Cost, and because they can get away with it on the SHO. While it was a little more expensive, the SS was in a similar bind. It had low sales numbers, but that was due to Chevy not caring about advertising because the car was already pretty niche. There's a lot of info going back a few years, but Douglas DeMura's video highlights some key facts, and gets a few wrong. The SS as an import Chevy (Holden in Oz), is rather nice inside. A step up from the SHO. Performance is a bit better except in the MPG department. The bright side is that the engine does well in the aftermarket tuning department. The Aussies have always been a bit nuts when it came to their performance Holdens. There's a large community of modders going back several vehicle generations and lines.
Anyway, on the regular Taurus, the majority of their sales are to retirees, people wanting a decent but cheap Ford, and fleet sales, not counting LE sales.
This particular platform of a car is mainly becoming a fading industry that is replaced by crossovers. Which, is also why you can find excellent deals on the Ford SHO with rebates and even a one-year-old model with low mileage will sell under $30,000.
Not quite. Crossovers have been popular for around 16-17 years. Regular sedans aren't going anywhere if they sell well. Today's tech allows large SUVs and previously gas consuming crossovers to be more efficient. They also sell to a record number of people because they prefer the higher ride height. The margins on these cars allow the companies to still invest time and money into regular sedans, seeing as the coupe market is still dwindling, even 30 years later.
Crossovers only look like they're more common because more manufacturers have realized that it's akin to hitting the jackpot. And also making an extended wheelbase of their midsize SUVs and squeezing in a paltry third row bench. There's also the benefit of being able to drive a large crossover like a car. The reason people don't buy full size SUVs like they used to is because they're a pain in the ass to drive. Though that might change with newer driving aid tech like 360 camera systems.