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It’s the price and the fact that androids are as good as the iphone (and then some). In EU a decent XS is about 1200euro to which you have add accessories (easily another 100euro). Lower the price by about 20% and add some uniqueness and the sales will recover.
 
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I would say a combination of things, but definitely the innovation is up there.
A really good technological innovation would get people really wanting a new phone and I'm certain there are plenty of people out there just looking to spend money on the next big thing.

There has been talk of foldable phones and holograms and that's what people are waiting for, like you said. The next company to come out with a major innovation could gain a lot of ground in the market, and it may not be Apple or Samsung.
 
The iPhone is struggling because it's lost the design elements that made it unique.
Your opinion.

If you remember that humans touch that phone every day, you'd never design iOS the way it has been
If I were designing the iPhone just for me there is only one change I would make.. user customizable themes. I wouldn't even attempt to design an iPhone for the masses because I recognize something that many people don't; my opinion won't work for everyone. I don't have a huge design team to benefit from, like Apple does, so I don't have multiple perspectives, insights and ideas that I could incorporate into mass design.

You can please some of the people all of the time, or all of the people some of the time. But you can't please all of the people all of the time.
 
Apple is already behind in core functions such as screen, call quality and camera.
There is no doubt they have been complacent over the last few years simply milking the profits of a fluid iOS
If early reports are to be believed, there is going to be nothing to overtake or even match the competition in 2019!
 
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It’s the price and the fact that androids are as good as the iphone (and then some). In EU a decent XS is about 1200euro to which you have add accessories (easily another 100euro). Lower the price by about 20% and add some uniqueness and the sales will recover.

“Good” is subjective

Android is more configurable then iOS but there the comparison ends
iOS is easier to use, more bullet proof and in terms of easy to use technology, like AI keyboard, watch, etc, much ahead. Not to mention that apart from the latest Samsung’s, far better constructed

You pay a premium for this
 
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Apple is already behind in core functions such as screen, call quality and camera.
I happen to believe that 'camera' is highly overrated.

Why do people taking shots on their vacation or family photos need National Geographic professional quality? Or in my case, why do I need that to take a pic of something on Walmart's shelf so my wife at home can make a choice?

I get that pros use the iPhone, some even using it exclusively. But compared to the average customer, just what percentage of that are they?

Good camera quality is something to have in a phone, fine. But good enough has been good enough for a while now.

Just my opinion.
 
I happen to believe that 'camera' is highly overrated.

Why do people taking shots on their vacation or family photos need National Geographic professional quality? Or in my case, why do I need that to take a pic of something on Walmart's shelf so my wife at home can make a choice?

I get that pros use the iPhone, some even using it exclusively. But compared to the average customer, just what percentage of that are they?

Good camera quality is something to have in a phone, fine. But good enough has been good enough for a while now.

Just my opinion.
True. I personally stopped paying attention to the camera after iPhone 5S.
 
Yep. It's much harder to stay 'locked in' when the device is priced out of your budget. For some people, that's not an issue but for many it is.

There seems to be a shift here on MacRumors towards simply having a device that works for you, no matter what model. When I first started here it was all about having the most, bestest iPhone out there.

Growing pains I guess. Lots of these types of threads.
I am starting to notice this as well. I like how people are genuinely wanting others to get the best device for them.

For me the price of the iPhones aren’t necessarily out of my price range, but definitely act as a wake up call. With how much these cost I’ve been less interested in settling and have been test driving phones more thoroughly during the return period. This has led to some indecisiveness on my part but I need to find a device that is best for me in terms of my daily usage and price point. It’s looking more and more likely that it won’t be an iPhone which is too bad as I’ve been an iPhone user since the iPhone 3G.
 
I am starting to notice this as well. I like how people are genuinely wanting others to get the best device for them.

For me the price of the iPhones aren’t necessarily out of my price range, but definitely act as a wake up call. With how much these cost I’ve been less interested in settling and have been test driving phones more thoroughly during the return period. This has led to some indecisiveness on my part but I need to find a device that is best for me in terms of my daily usage and price point. It’s looking more and more likely that it won’t be an iPhone which is too bad as I’ve been an iPhone user since the iPhone 3G.
We all have different needs. But settling should never be an option unless you're in a real bind. Plenty of older devices that are just as capable as the new.

For my own purposes iPhone has simply been a want. Any cheap phone out there can make calls, texts and email with light web browsing. All I need a phone for.
 
but I think that a rush to $99 dollar phones to complete with the space where android really shines, i.e. the low end, would be unprofitable and damaging in the long run

Except a "$99 Phone" from Apple could sell for $149. When I got my current $200 Huawei, I'd certainly have considered a basic, but up-to-date iPhone in the ~$300 range if one had been available - but not a 3-year-old model for $450 or a hand-held VR workstation/SLR camera replacement for $1000. Paying 50% over the odds for a "premium" brand seems acceptable. (Of course, the Huawei has other innovative features like a headphone jack and SD card slot...)
 
“Good” is subjective

Android is more configurable then iOS but there the comparison ends
iOS is easier to use, more bullet proof and in terms of easy to use technology, like AI keyboard, watch, etc, much ahead. Not to mention that apart from the latest Samsung’s, far better constructed

You pay a premium for this
You may be right. But how much premium is acceptable? Right now, the difference between a Note 9 and a comparable XS Max is about 500euro. Don’t you think it’s a little bit ridiculous?
 
I'm not sure if the entire market is truly saturated. The "high price/high end tech/big screen/best camera" market for Apples phones is only a part of the overall market.

Like many said we are in a situation where the phones and cameras are generally good enough for most people. Yet Apple only has models in the high price segment with 6 inch screens. The older iPhone models that are still sold are often only offered in low memory versions and therefore not attractive for many.

As long as Apple only serves 30% of the market then yes, this market segment is saturated. If they want to grow they have to either beat Android in this segment or offer phones for other market segments (e.g. smaller, cheaper)
 
Yes, the smartphone market is saturated. Not exactly a surprise.

In saturated markets there still are some options to increase sales: by increasing market share or by developing new markets. China and India appear suitable there, coz both these markets are not Apple's strongholds. Since both these markets are very, very price sensitive INCREASING prices and shifting its product line upwards is clearly the wrong strategy.

Besides - who says Apple is just a phone manufacturer? As far as I remember, the company name once was "Apple Computer, Inc."
This is imo where Apple failed: in anticipation of phone market saturation Apple should have focused more on other products in its portfolio, in particular the Mac. In that regard, Apple failed miserably.

Cupertino focused almost exclusively on the iPhone, pissed off in particular its computer customers - therefore the missed revenue targets are no surprise at all. Rather, a downturn actually was to be expected under given circumstances.

What is more surprising is the fact that Apple's execs literally did nothing to mitigate the effects of smartphone market saturation on Apple as a company. HomePod? Not going to punch dents into the universe. Apple Watch? Apple TV? Same... no dents.
The much loved computers? Left in the dirt for the most part.

Its not that it came by surprise, it's been long anticipated.
Blaming the Chinese market is just a cheap excuse.
 
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Problem is so many of the older iPhones still work so damn well even with new software that in it’self for many is like a new phone anyway.
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Apple is already behind in core functions such as screen, call quality and camera.
There is no doubt they have been complacent over the last few years simply milking the profits of a fluid iOS
If early reports are to be believed, there is going to be nothing to overtake or even match the competition in 2019!
I’m sorry but screen/camera and call quality apple is on par with the best available options around.
 
that's the reason the iphone has peaked
also because there is no must have innovation anymore and phones have become "good enough" (waiting for that 3D pop up holographic display and a weeks battery life)

the only reason I originally chose apple over android was the AI of the apple touch keyboard which is still superior IMHO and saves loads of time

over the years I am locked in as my whole family use them and I need to control their purchases and also see where the kids are

same old same old until a 3rd world country becomes majorly 1st world and opens up a new market, there will be no blip ...

Old news, welcome to the smartphone innovation curve (s-curve) which flat-lined couple of years ago, just like PC did about 10 years ago. Wake up please.

1490239764943
 
The market has peaked and is fully saturated but innovation has been limited. However a new form factor such as a foldable iPhone would breathe life back into Apple
Let’s see what Samsung and LG have at the CES after all Samsung and LG push Apple into change in order to keep up
Tim Cook should be aware that without innovation why would people by a new iPhone And when I say innovation I don’t mean software only
 
The market is saturated because of many reasons. Older phones still work very well for one. Basic functions of the iPhone are the same across all phones. No clear incentive to spend a grand on a phone that does the same job as older phones or cheaper older models. We shouldn’t be surprised at all.
 
The market has peaked and is fully saturated but innovation has been limited. However a new form factor such as a foldable iPhone would breathe life back into Apple
Let’s see what Samsung and LG have at the CES after all Samsung and LG push Apple into change in order to keep up
Tim Cook should be aware that without innovation why would people by a new iPhone And when I say innovation I don’t mean software only

Foldable is a gimmick.
 
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The market is saturated because of many reasons. Older phones still work very well for one. Basic functions of the iPhone are the same across all phones. No clear incentive to spend a grand on a phone that does the same job as older phones or cheaper older models. We shouldn’t be surprised at all.

Incentive or not. A lot of iPhone users are technology averse which is why they or maybe their children bought the earlier models and are reluctant to go through the process of learning how to use the newer models.
 
hahahaha ! that would be a great explanation from Tim to shareholders and go over like a turd in the punchbowl : "get OVER it!"
 
TTim Cook should be aware that without innovation why would people by a new iPhone And when I say innovation I don’t mean software only

Fairly sure Apple proved that they can innovate with Face ID, considering the only biometric form of security that had 3D facial mapping when It was introduced in 2017. If that’s not innovating, then I don’t know what is. Keep in mind, it’s a smart phone, we don’t expect to have this ‘crazy new technology’ introduced every year, we expect a price to mature, as the iPhone has done so over the years. But the more important consideration, is iOS, and it always has been, that’s where Apple user base is faithful to.
 
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