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I get your point about the reindexing not lasting years. My intention is to suggest that there could be multiple factors contributing to your iPad's battery life changes, not just the iOS update. Yes, newer iOS versions introduce more background processes, like app switching and the like, but other elements like screen brightness, streaming quality, and changing usage patterns also play a role in battery consumption.

The variation in usage patterns among users makes it challenging to conclusively pin battery degradation solely on an OS update. It might be coincidental or influenced by a combination of factors.

Regarding the screenshots you shared, they don't provide a direct comparison due to differing data from each OS.

I'm genuinely interested in this topic and have been searching for studies on the impact of iOS updates on battery life. So far, I haven't come across any concrete studies. If you find any reliable data, I'd be keen to review it.
This is what I’m suggesting also. As a general statement, newer iOS versions do more work stretching older hardware more. In addition you made an astute observation about usage patterns changing.

If there is any conclusive proof I would like to see it as well.
 
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That’s a very cynical point of view. It is not a secret that Apple wants us to upgrade every class of devices we have, year over year but to insinuate that they purposefully and secretly make poor quality products just so we the dumb customers would upgrade often, is quite low level arguments.
that's how it works, especially in organizations like Apple, one of the most influential and powerful entity in the world. If you don't want to believe that these kind of things happen behind closed doors, then you clearly still live in a limited bubble and lack sense of reality. That's what most people suffer, so no worries, but that's the reason why these companies become more and more powerful each day and are able to screw us over and over, and most people even still defend them. Unfortunately you can't cure mental disability, or how is it called, Stockholm syndrome.
 
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All Apple had to do was explain with a simple dialog box in iOS. Batteries age. Your phone may slow down or shut down again if you don’t replace the battery. It’s your choice.

In isolation, that’s a very reasonable thing to do. But we have to take into account the ethos of Apple - the product just works. If Apple were to do what you said here, they are acknowledging a problem and also putting it on the user to take action or causing unnecessary anxiety. They were proactive about it and took matters into their own hands.
 
that's how it works, especially in organizations like Apple, one of the most influential and powerful entity in the world. If you don't want to believe that these kind of things happen behind closed doors, then you clearly still live in a limited bubble and lack sense of reality. That's what most people suffer, so no worries, but that's the reason why these companies become more and more powerful each day and are able to screw us over and over, and most people even still defend them. Unfortunately you can't cure mental disability, or how is it called, Stockholm syndrome.

That’s a reality that you chose to be in. Please don’t group everyone together into your fallacy.
 
When you say “Apple should have been more transparent” because you think they were a little transparent about slowing down the phone? and that we needed an added amount of transparency to the previous one? I’d say they were opaque about it and all we needed back then is an added "Important Battery Message" so we can replace the battery without buying a new iPhone in order to restore normal performance.

Sometimes the line between Apple PR team and regular users is so thin I can’t tell them apart.

If a user had an issue with performance (lag or phone does not last as long, shutdowns and so on), it’s only logical they bring it to a Genius Bar to see what’s up. And here is my assumption. I would think the higher level techs have info like degraded battery = reduced performance in their protocol and with this info, they would be able to advise the user ‘hey your battery is quite degraded and we highly recommend you to get it replaced at $X’. The user now has knowledge, information and a solution from the manufacturer. That’s transparency. It’s not like the staff would always suggest to get a new phone. That’s not transparency and it highlights there is an agenda and conflict of interest - which is not what the evidence points to.
 
Why not give users a choice to pay for a new battery and have no slow downs., because they make more money from a new iPhone purchase vs battery replacement.
 
In isolation, that’s a very reasonable thing to do. But we have to take into account the ethos of Apple - the product just works. If Apple were to do what you said here, they are acknowledging a problem and also putting it on the user to take action or causing unnecessary anxiety. They were proactive about it and took matters into their own hands.

Just works - with a 60% performance drop - LOL.

The irony is that you're clearly not aware of Apple "ethos." For the past decade - at least since 2012 - Apple has displayed battery health in macOS. This is well before throttlegate became known the public. Clearly, Apple knew battery condition is something users ought to know. It's only with iPhone where the replacement cycles are shorter and margins higher, that Apple wanted to hide battery health info from consumers.

Apple was certainly "proactive" with iPhone, but in all the wrong ways by hiding battery health info.

1702273868645.jpeg
 
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If a user had an issue with performance (lag or phone does not last as long, shutdowns and so on), it’s only logical they bring it to a Genius Bar to see what’s up. And here is my assumption. I would think the higher level techs have info like degraded battery = reduced performance in their protocol and with this info, they would be able to advise the user ‘hey your battery is quite degraded and we highly recommend you to get it replaced at $X’. The user now has knowledge, information and a solution from the manufacturer. That’s transparency. It’s not like the staff would always suggest to get a new phone. That’s not transparency and it highlights there is an agenda and conflict of interest - which is not what the evidence points to.

Genius Bar staff were completely in the dark about throttling behavior. Nobody but Apple HQ knew about the downclocked CPU and benchmarks confirmed it.
 
I get your point about the reindexing not lasting years. My intention is to suggest that there could be multiple factors contributing to your iPad's battery life changes, not just the iOS update. Yes, newer iOS versions introduce more background processes, like app switching and the like, but other elements like screen brightness, streaming quality, and changing usage patterns also play a role in battery consumption.

The variation in usage patterns among users makes it challenging to conclusively pin battery degradation solely on an OS update. It might be coincidental or influenced by a combination of factors.

Regarding the screenshots you shared, they don't provide a direct comparison due to differing data from each OS.

I'm genuinely interested in this topic and have been searching for studies on the impact of iOS updates on battery life. So far, I haven't come across any concrete studies. If you find any reliable data, I'd be keen to review it.
Again, not the case. My usage patterns didn’t change. Content consumption. And I will go even further: after iOS 12 decreased battery life by 30%, I attempted anything and everything to try to get it back. I said “well, as iOS 12 decreased it... is there anything I can do to further improve efficiency and try to get at least some of that battery life back?”. So, as a fun experiment, I tried.

0% brightness. Lighter usage. I disabled even more settings. I looked for new settings that maybe were draining the battery. I attempted to use the iPad for even more efficient tasks. In these four years, I’ve tried everything there is to try. It’s an exercise in futility. Battery life was never the same, and it will never be the same.

Differing data from each OS. Very funny. The numbers are right there. It’s a little like you claiming that the sun rotates around the earth at this point.

Like you said, it’s very, very, very simple: Newer iOS versions have increased power requirements and consumption. The processor isn’t more efficient after updating, so that translates into worse battery life. It’s just that simple. Is there anything the user can do? No. Why? Because Apple disallows downgrading.

I accept this reality. I have acknowledged that I continue to use iOS devices simply because Apple allows me to stay behind and never update iOS. Why do I keep bringing this case, this case of my 9.7-inch iPad Pro? Because it’s the one case in which they didn’t. They forced me out. And it’s not okay. Obliterate other people’s devices if you like, other people who willingly update. It’s their choice. But I never wanted to update, and you forced me anyway. (You being Apple, of course).


I have said this too: I look at the glass half-full. You think iOS 12 is bad? Try iPadOS 16! Users report 1st-gen iPad Pros struggle to get 4-5 hours if fully updated. I get over twice that. So I am grateful that at the very least I managed to have an iOS version that is decent. Is it perfect? No, far from it. But it’s decent. Also, performance is great. Ask users on iPadOS 16 what they think about performance. Again, very lacklustre. At least mine is decent. Yes, it isn’t perfect and the most annoying aspect is that I didn’t choose this, I was forced to update. But at least it works kind of properly. iPadOS 16 users cannot say the same.
 
Just works - with a 60% performance drop - LOL.

The irony is that you're clearly not aware of Apple "ethos." For the past decade - at least since 2012 - Apple has displayed battery health in macOS. This is well before throttlegate became known the public. Clearly, Apple knew battery condition is something users ought to know. It's only with iPhone where the replacement cycles are shorter and margins higher, that Apple wanted to hide battery health info from consumers.

Apple was certainly "proactive" with iPhone, but in all the wrong ways by hiding battery health info.

View attachment 2323429
I have an iPhone 6s on an iOS 10 version which is an earlier version than the throttled one. It has 63% health. It works perfectly. Nothing else to say.
 
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I have an iPhone 6s on an iOS 10 version which is an earlier version than the throttled one. It has 63% health. It works perfectly. Nothing else to say.
My 6s died on ios 9 well before 1% battery for example, sometimes on 20% or above, had the phone for well over 3 years on ios 9 before going straight to ios 11, when i updated the phone did get a bit throttled but this never happened again.

Same thing happened with my 4s which never got this battery management throttle.

I have never seen how much battery life the 6s had but i can image it was really bad plus the battery itself or the manufacturer made one battery that wasnt maybe the best one.

My xs max with 4 years is holding quite well, it does exhibit the same symptom of not turning off after getting to 1% but this happens when it gets to 5% ish. Now this ONLY happens when the feature is deactivated (i manually did it). When it is not activated it doesnt happen. Btw when the feature is deactivated, the phone absolutely throttled heavily starting 10% (probably due to the battery not able to hold up)

Funny thing is i havent noticed any performance diference between this on and off. I have updated straight from ios 12 to ios 14 and i did notice a bit of impact to the battery but nothing to heavy, the worst happened after ios 15 and ios 16. Both on battery and performance, though at the time of updating the battery was on 70% territory.


I can imagine people think that apple does this straight to f*** with the user and make them buy. Which i think it is true and not true at the same time. The implementation of this throttle is definitely pro consumer an this didnt activate to me until well over 3 years of use, so it does help to maintain the iphone, on my xs max i havent seen any impact on the experience itself, which ios 15 and ios 16 have actually impacted.

It is expected that new ios version impact the use of the SoC and so the use of battery, people like to recall the steve jobs era but never has my iphone aged so badly like the 4s did(iphone 4 didnt even make it past 2 os updates btw). And ios 7 absolutely ripped it. This has been different since my 6s and the now later xs max. It holds up fantastically giving the fact that its over 5 years old SoC (though in possession 4 years 4 months).

Now the fact that batteries degrade over time and arent able to deliver peak performance as before, sum that with the throttle feature, and the fact that official battery replacements are not cheap (and at least in europe are now even more expensive) is beneficial to apple and makes people replace phones with new ones which is not pro consumer.
 
That’s a very cynical point of view. It is not a secret that Apple wants us to upgrade every class of devices we have, year over year but to insinuate that they purposefully and secretly make poor quality products just so we the dumb customers would upgrade often, is quite low level arguments.
I think of it this way. If Apple keeps degrading my product experience on purpose, do you think it's more likely that consumers keep buying Apple products knowing they are simply going to get screwed over again, or start switching over to another platform such as Android?
 
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My 6s died on ios 9 well before 1% battery for example, sometimes on 20% or above, had the phone for well over 3 years on ios 9 before going straight to ios 11, when i updated the phone did get a bit throttled but this never happened
I used a 6s on iOS 9 for three years too and mine never died prematurely. There was a batch that was affected IIRC, perhaps you got one from that?
Same thing happened with my 4s which never got this battery management throttle.

I have never seen how much battery life the 6s had but i can image it was really bad plus the battery itself or the manufacturer made one battery that wasnt maybe the best one.
It wasn’t too bad. With moderate usage and cellular you could get around 6 hours if not updated. It wasn’t the best, but with light to moderate usage it was a full day phone.
My xs max with 4 years is holding quite well, it does exhibit the same symptom of not turning off after getting to 1% but this happens when it gets to 5% ish. Now this ONLY happens when the feature is deactivated (i manually did it). When it is not activated it doesnt happen. Btw when the feature is deactivated, the phone absolutely throttled heavily starting 10% (probably due to the battery not able to hold up)

Funny thing is i havent noticed any performance diference between this on and off. I have updated straight from ios 12 to ios 14 and i did notice a bit of impact to the battery but nothing to heavy, the worst happened after ios 15 and ios 16. Both on battery and performance, though at the time of updating the battery was on 70% territory.
Yeah, if you update far enough then all devices just plummet. I have my Xʀ on iOS 12 and it’s just perfect.
I can imagine people think that apple does this straight to f*** with the user and make them buy. Which i think it is true and not true at the same time. The implementation of this throttle is definitely pro consumer an this didnt activate to me until well over 3 years of use, so it does help to maintain the iphone, on my xs max i havent seen any impact on the experience itself, which ios 15 and ios 16 have actually impacted.

It is expected that new ios version impact the use of the SoC and so the use of battery, people like to recall the steve jobs era but never has my iphone aged so badly like the 4s did(iphone 4 didnt even make it past 2 os updates btw). And ios 7 absolutely ripped it. This has been different since my 6s and the now later xs max. It holds up fantastically giving the fact that its over 5 years old SoC (though in possession 4 years 4 months).

Now the fact that batteries degrade over time and arent able to deliver peak performance as before, sum that with the throttle feature, and the fact that official battery replacements are not cheap (and at least in europe are now even more expensive) is beneficial to apple and makes people replace phones with new ones which is not pro consumer.
Performance improved, but battery life is still poor. This has always happened, and like you said, it was worse with 32-bit devices. iOS 15 and 16 are far enough for the Xs Max, and I reckon 16 is even worse than 15. 15 isn’t actually too terrible on the 11 series, funnily enough.

Especially now with larger batteries, battery health is even more irrelevant. A degraded battery will be able to cope better now that they’re larger if the device isn’t updated. Sadly, updated devices cannot cope. iOS demands too much.
 
I used a 6s on iOS 9 for three years too and mine never died prematurely. There was a batch that was affected IIRC, perhaps you got one from that?

It wasn’t too bad. With moderate usage and cellular you could get around 6 hours if not updated. It wasn’t the best, but with light to moderate usage it was a full day phone.

Yeah, if you update far enough then all devices just plummet. I have my Xʀ on iOS 12 and it’s just perfect.

Performance improved, but battery life is still poor. This has always happened, and like you said, it was worse with 32-bit devices. iOS 15 and 16 are far enough for the Xs Max, and I reckon 16 is even worse than 15. 15 isn’t actually too terrible on the 11 series, funnily enough.

Especially now with larger batteries, battery health is even more irrelevant. A degraded battery will be able to cope better now that they’re larger if the device isn’t updated. Sadly, updated devices cannot cope. iOS demands too much.
Yes, i had the affected batch but im not sure if/or in what extend it affected my battery, had a free replacement of battery though :cool:. The thing is this happened also on my 4s which died sometimes at 40%.

Ill be changing my xs max battery later this week, lets see how that goes. Though i know any unoficial battery replacement will trigger the battery not recognised message on settings and you cant see cycles and battery health. So im actually curious, what happens with the battery/performance management? It wont probably ever trigger right?
 
Users are just ignorant and usually tend to believe bad things. This happens in all sections of our society. Apple did the right things for batteries
Thank you for this prescient comment. Apple is not perfect. But if Apple really wanted to make their phones obsolete, they would stop letting them update to the newest iOS. Compared to most other companies, Apple is much nicer to their customers.
 
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You have the cause and effect reversed. The speed of iPhone 6S dropped by 60%. That means A9 dropped to the speed of A6. iPhone 6 went from 1.4 GHz to 600 MHz. People definitely notice that in day to day use. People realized how slow their phones had become and ran Geekbench to confirm.

I don't think Apple slowed down old iPhones for the sake of slowing them down. But they were wrong and heavy handed. Apple "fixed" an unexpected shutdown issue by hiding the fact the battery needed replacement. Apple significantly reduced the performance because it only benefits Apple if the phone is slower.

If your car's engine unexpectedly shuts down on the highway and the manufacturer reduced power output by 60% as a fix, you'd probably want to know. Apple was completely silent on this issue until someone found out.
I remember how much of a crappy experience this was for me in terms of launching apps, very stuttery animations and a very non fluid experience however it was the last punch in a few months of slowdowns. The other slowdowns were down to iOS upgrades which bit by bit made my iPhone 6S worse. I remember it initially as the phone that I couldn't work faster than - everything was slippery fast and it was like the phone was just waiting for me. Then upgrades - suddenly it would get up on the wrong side of the bed too often during the week, waiting for apps to open, clunky, stuttering animations - my finger always ahead of the phone having to repeat already done operations - it was a disappointing experience. Then the random shutdowns came (obviously from a battery that couldn't handle the power draws, and that's normal - batteries degrade eventually) and after the upgrade that fixed this (it truly did mostly fix the shutdowns) I was left with a phone that was just a husk of itself. I replaced the battery about 4 times in that phone and that just upgraded me back to iOS upgrades slowing me down rather than iOS upgrades AND a throttled CPU, so still a not great experience. And that kept it going for as long as possible as I couldn't really stomach the prices of new iPhones, approaching 800 to 900€ and more, and my 6S was in good condition. The idea of highlighting a change that would cripple a phones performance regularly would be logical in a decently open and transparent society. The fact that something as simple as a battery exchange could make a decent difference to the experience and the fact that just by looking at battery capacity and cycles information (which undoubtedly Apple already had) could easily signal to a user "Your battery isn't working as well as when it was new and we notice that you've experienced sudden shutdowns of your device. We recommend you to exchange your battery soon and in the meantime we'll reduce the performance of your phone to accommodate the lower battery performance."

For those that don't think that Apples board of directors AREN'T considering the cheapest and simplest ways to increase sales and push new and unnecessary sales, you're really not living in the real world. I worked in small IT companies where my boss of 5 people intentionally stunted client servers with slow and unreasonably tiny amounts of RAM so as to justify an expensive upgrade to his customers in 6 months time, just putting it down to the "natural cycle of updates and improvements" and the fact that they were ignorant and hadn't a clue.

Apples total lack of transparency on this was all the proof you needed that the move COULD be put down to planned obsolescence and a method to push new sales - I say COULD because we can never really know what decisions are made inside boardrooms - they're wholly undemocratic institutions, corporations, that thrive on secrecy and disclosing only what's necessary to their clients and governments. However we know from enough whistleblowers in many other companies that this is the case. We can see it in the new device cycle which happens every single year.
 
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I suspect there were millions of iphone owners who did not notice their iphone's performance had slowed down but that does not excuse what Apple did. The lawsuit against Apple on this issue shows there was many iphone owners who did notice a slowdown in performance and subsequently purchased a new iphone.

As some observers have pointed out, if what Apple did was to help save the life of the battery on older iphones then why didn't Apple say this. iphone owners would have had no problem if they had seen in the OS update 'Some users might experiences a slowdown in performance due to protecting the life of batteries in older iphone models'. This would have allowed those affected to either carry on using their iphone with reduced performance OR to go out and purchase a new iphone but iphone owners never had that luxury because Apple kept very quiet about what they were doing and it was only due to further investigating by iphone owners that Apple eventually came clean as to what they had done. Again as some observers pointed out, this is not the action of a company who was intending to be honest with it's users.

The bone of contention with many of the affected iphone users is that when users started to report performance issues with their iphones Apple still kept quite about what they had done, knowing full well why certain iphones performance would slow down but they kept that information to themselves and it was only because of further investigating by iphone users was Apple forced to announce what they had done. Apple being forced to do the right thing is the problem here because they should being honest and upfront from the start about what they were doing but they didn't which got people suspicious as to why wouldn't Apple have disclosed this performance slowdown in the OS update. Keeping quite only caused people to suspect that Apple had an ulterior motive as to why they kept the information from the public.
 
Apple got caught with their pants down and are now going to pay a lot of money. What are you even talking about?

And my 13 year old 2010 15” MBP was faster than a 2023 16” M3 MBP in terms of booting and shutting down. It was extremely fast on Snow Leopard.

Guess how that 2010 15” MBP runs now with all the “updates” Apple did on Mac OS.
 
they should being honest and upfront from the start about what they were doing but they didn't which got people suspicious as to why wouldn't Apple have disclosed this performance slowdown in the OS update.

Exactly. As said before, if Apple were transparent and upfront, it would have been much less of a problem. FAFO. They are being more transparent now - and that is only good for all of us, customers.

EU & international courts decided Apple has to pay millions in damages for this Batterygate: 25 Million in Europe and 500 Million settlement in California. Apple also issued a formal apology. If the whole thing was as innocent as some claim, things would have gone differently.
 
Exactly. As said before, if Apple were transparent and upfront, it would have been much less of a problem. FAFO. They are being more transparent now - and that is only good for all of us, customers.

EU & international courts decided Apple has to pay millions in damages for this Batterygate: 25 Million in Europe and 500 Million settlement in California. Apple also issued a formal apology. If the whole thing was as innocent as some claim, things would have gone differently.
Apple probably made that amount of $$$ in people buying new iphones to replace their slowed down one in the belief that there was a major problem with their iphone.
 
Yes, i had the affected batch but im not sure if/or in what extend it affected my battery, had a free replacement of battery though :cool:. The thing is this happened also on my 4s which died sometimes at 40%.

Ill be changing my xs max battery later this week, lets see how that goes. Though i know any unoficial battery replacement will trigger the battery not recognised message on settings and you cant see cycles and battery health. So im actually curious, what happens with the battery/performance management? It wont probably ever trigger right?
Last year I opted to get the battery replaced by Apple in my xs max. After the repair, to me, it felt like the phone on day 1. The reason for the battery replacement is the phone was shutting off randomly when the battery SOC got below 30%.
 
I remember how much of a crappy experience this was for me in terms of launching apps, very stuttery animations and a very non fluid experience however it was the last punch in a few months of slowdowns. The other slowdowns were down to iOS upgrades which bit by bit made my iPhone 6S worse. I remember it initially as the phone that I couldn't work faster than - everything was slippery fast and it was like the phone was just waiting for me. Then upgrades - suddenly it would get up on the wrong side of the bed too often during the week, waiting for apps to open, clunky, stuttering animations - my finger always ahead of the phone having to repeat already done operations - it was a disappointing experience. Then the random shutdowns came (obviously from a battery that couldn't handle the power draws, and that's normal - batteries degrade eventually) and after the upgrade that fixed this (it truly did mostly fix the shutdowns) I was left with a phone that was just a husk of itself. I replaced the battery about 4 times in that phone and that just upgraded me back to iOS upgrades slowing me down rather than iOS upgrades AND a throttled CPU, so still a not great experience. And that kept it going for as long as possible as I couldn't really stomach the prices of new iPhones, approaching 800 to 900€ and more, and my 6S was in good condition. The idea of highlighting a change that would cripple a phones performance regularly would be logical in a decently open and transparent society. The fact that something as simple as a battery exchange could make a decent difference to the experience and the fact that just by looking at battery capacity and cycles information (which undoubtedly Apple already had) could easily signal to a user "Your battery isn't working as well as when it was new and we notice that you've experienced sudden shutdowns of your device. We recommend you to exchange your battery soon and in the meantime we'll reduce the performance of your phone to accommodate the lower battery performance."
With my 6s I ultimately got the battery replaced free of charge by apple. At that performance was back to what it was. I really didn’t fret about “the throttling”. To me I was taken care of by apple.
For those that don't think that Apples board of directors AREN'T considering the cheapest and simplest ways to increase sales and push new and unnecessary sales, you're really not living in the real world.
The above thoughts are just not rational.
I worked in small IT companies where my boss of 5 people intentionally stunted client servers with slow and unreasonably tiny amounts of RAM so as to justify an expensive upgrade to his customers in 6 months time, just putting it down to the "natural cycle of updates and improvements" and the fact that they were ignorant and hadn't a clue.
So your anecdotal experience in a 5 person company where a it director who should have been fired scales up to apple?
Apples total lack of transparency on this was all the proof you needed that the move COULD be put down to planned obsolescence and a method to push new sales - I say COULD because we can never really know what decisions are made inside boardrooms - they're wholly undemocratic institutions, corporations, that thrive on secrecy and disclosing only what's necessary to their clients and governments. However we know from enough whistleblowers in many other companies that this is the case. We can see it in the new device cycle which happens every single year.
They could have been more transparent but as some rub their hands in glee and loudly proclaim apple paid.
 
Thank you for this prescient comment. Apple is not perfect. But if Apple really wanted to make their phones obsolete, they would stop letting them update to the newest iOS. Compared to most other companies, Apple is much nicer to their customers.
I WISH Apple did this. Imagine having the original version forever and nothing ever being able to force you out. A dream.


Also, I am seeing many comments along the lines of “Apple was caught and they rectified it and paid”. Apple didn’t rectify anything. They keep doing it. iOS updates keep degrading the experience. Nothing as extreme as 32-bit devices, and nothing as extreme in terms of battery life as the iPhone 6s or 7 when fully updated, but they still massively degrade the experience and disallow downgrading. Nothing has changed. They still do it.

The only solution, there’s no other way:
785AFBEB-B113-4BCC-9CE5-E717E8ABDA3C.jpeg
 
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With my 6s I ultimately got the battery replaced free of charge by apple. At that performance was back to what it was. I really didn’t fret about “the throttling”. To me I was taken care of by apple.
Same here, but that was AFTER the controversy and undoubtedly Apple were having to save face at that stage. So the battery change was free as a good will gesture.
The above thoughts are just not rational.
I don't see what rationality has to do with my comments here. Its a given in a system of competition and greed where quarterly sales figures are one of the most important reasons shareholders buy your stocks. Shareholders don't flock to your company when they hear you DON'T want to sell stuff but just repair it for 1/8 of the price, and drop factory production by 70% (Ironically that would be the RIGHT thing to do today considering our environment, and our devastating consumption). This is just the basis of our system, this is the rationality of our system.
So your anecdotal experience in a 5 person company where a it director who should have been fired scales up to apple?
He was the owner so unfortunately wasn't too interested in firing himself. Equally if you wanted to keep your job, you were best to keep your mouth shut. How many times have you heard of large established companies who push their employees to do up-selling of utterly useless options to customers who don't need them because in place there are commission structures for selling more, attaching more to a deal and avoiding replacements. It happens for tech, appliances, vehicles and that's just a few examples that come to mind. I don't mean to generalise on these forums but I bet we're all aware in the tech space of a piece of hardware becoming obsolete pretty quick and a battery, board or screen replacement being about 2/3 the price of a new machine, hence pushing the consumer to get the latest and greatest (and creating even more resource depletion). Its the way our system works, and its CERTAINLY the way Apple works (they have been by far the worst company for repairability) - and that's well established.
 
How many people perform the same actions on their smartphone every day? Charge to the same percentage, visit the same websites for the same amount of time, and play the same media? Travel through the same areas of cellular coverage and signal strength? Apps get updated everyday.

Battery capacity diminishes gradually. Most people simply wouldn’t notice until it’s pretty obvious. By then, they’re likely to replace the iPhone. How would anybody know battery affects GHz?
This whole statement here is what I assume Apple thought as well and why they added the battery protection software. Most people didn't realize their battery was deteriorating and most people never noticed any performance hit. What people did notice was their phone suddenly shutting off because of high draw on the battery. Then they'd take it to Apple and, imagine that, nothing could be found wrong with the device. So instead of having a bunch of people traveling to Apple stores and leaving with no resolution, they figured out that they were getting power spikes and pushed an update to mitigate that. Should they have been transparent about that? I think that one is a matter of opinion. OS's do plenty of things that I don't feel a need to know about. This was yet another one. Slow my processor down to keep the device from over-drawing and crashing? Sure yeah, my computer does the same thing. No one complains about that. It's a safety feature because crashing the OS isn't healthy for it.
 
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