iPad Pro The new Apple TV AD for new Apple iPad Pro.

[digitalcuriosity]

I just had a chance to view the new TV AD for the new Apple iPad Pro and it's a major disgrace, can't understand what Apple was thinking allowing an ad so bad to be used.

Again we see Apple trying to be state of the art and just seeing how dumb they really are, just hope the new iPad Pro is not a flop like thier new ad.


Moderator Note:

Also see the discussion in the news thread:

Apple Apologizes for 'Crush' iPad Pro Ad, Won't Put It on TV

When introducing the new M4 iPad Pro models, Apple showed a video of a hydraulic press crushing all manner of creative tools, including musical instruments, electronic equipment, arcade games, paint and brushes, computers, cameras, and more, with the aim of demonstrating how the iPad represents...

forums.macrumors.com

 

[jb310]

I think they just wanted to get people talking about it... and it worked.

 

[WhySoSerious]

I just had a chance to view the new TV AD for the new Apple iPad Pro and it's a major disgrace, can't understand what Apple was thinking allowing an ad so bad to be used.

Again we see Apple trying to be state of the art and just seeing how dumb they really are, just hope the new iPad Pro is not a flop like thier new ad.

I thought it was a brilliant, creative, and beautiful ad. I’m more sad that we have a bunch of soft, sensitive, out of touch people that feel ”offended” over the ad that Apple had to issue an apology to this small sub-set of offended individuals.

 

[Apple_Robert]

I didn’t see anything wrong with the ad.

 

[kave]

Can you give us a link to it?

 

[digitalcuriosity]

I am just happy with my Apple iPad Air and glad it was not included.

 

[Macalway]

It's so not wellness. Even my emotional support hamster Snowflake, hid under his emotional support blanket.

 

[Steve121178]

I just had a chance to view the new TV AD for the new Apple iPad Pro and it's a major disgrace, can't understand what Apple was thinking allowing an ad so bad to be used.

Again we see Apple trying to be state of the art and just seeing how dumb they really are, just hope the new iPad Pro is not a flop like thier new ad.

What was the major disgrace, in your opinion?

 

[digitalcuriosity]

What was the major disgrace, in your opinion?

Apple making an meaning less ad that just shows items being destroyed, maybe showing peoples homes being destroyed by a tornado is the kind if ad many enjoy seeing.

 

[Supermallet]

I thought it was a brilliant, creative, and beautiful ad. I’m more sad that we have a bunch of soft, sensitive, out of touch people that feel ”offended” over the ad that Apple had to issue an apology to this small sub-set of offended individuals.

Sounds like you’re being soft and sensitive and out of touch, getting “offended” at other people’s reactions to an iPad ad.

 

[Steve121178]

Apple making an meaning less ad that just shows items being destroyed, maybe showing peoples homes being destroyed by a tornado is the kind if ad many enjoy seeing.

Do you get this upset & outraged when cars and other objects get destroyed in movies & TV shows?

 

[TVreporter]

Is it just a rehash of the garbage compactor from the iPad Pro intro?

I mean the biggest concern would be how Apple touts how environmentally friendly it is and then it makes this ad destroying stuff. (And no not all of the items were computer generated).

Otherwise, relax people… there are far more serious issues in the world to worry about.

 

[digitalcuriosity]

Do you get this upset & outraged when cars and other objects get destroyed in movies & TV shows?

Not upset just unhappy that Apple has had a worthless ad credited for a new product.

Again we see Tim Cook trying to walk in the late Steve Jobs foot steps, Tim Cook is in no way anything close to the man Steve Jobs was.

 

[klasma]

This is already being discussed to death and back here: https://forums.macrumors.com/threads/ipad-pro-crush-ad-getting-criticism-in-japan.2425730/

 

[DHagan4755]

When I first saw it I was like, “Wait, why?” That sentiment was fleeting though. “Ohhh they smooshed it into the thinnest iPad ever.” I quickly moved on with my life. I wasn’t offended. Those who are constantly offended & complain about things are weak people.

 

[BitBLT]

What a silly thing to worry about.

 

[digitalcuriosity]

What Apple is really trying to do is the same thing that they have always been trying to do, make the iPad into a small thin computer, this is the reason they try pushing the over priced keyboard with the iPads.

Sorry Apple the iPds will never replace a real laptop computer.

Apple should have made the ad crushing a bunch laptop computers, then people would have understood it.

 

[dbc34]

I just had a chance to view the new TV AD for the new Apple iPad Pro and it's a major disgrace, can't understand what Apple was thinking allowing an ad so bad to be used.

Again we see Apple trying to be state of the art and just seeing how dumb they really are, just hope the new iPad Pro is not a flop like thier new ad.

This post is a major disgrace. Calling people dumb, but giving no context. What didn’t you like so much that you felt a need to start a discussion thread?

 

[dbc34]

I thought it was a brilliant, creative, and beautiful ad. I’m more sad that we have a bunch of soft, sensitive, out of touch people that feel ”offended” over the ad that Apple had to issue an apology to this small sub-set of offended individuals.

This right here. Why aren’t people offended by beer commercials? People actually die from drunk drivers yet people want to get worked up over CGI piano and paint smashing.

 

[dbc34]

What Apple is really trying to do is the same thing that they have always been trying to do, make the iPad into a small thin computer, this is the reason they try pushing the over priced keyboard with the iPads.

Sorry Apple the iPds will never replace a real laptop computer.

Apple should have made the ad crushing a bunch laptop computers, then people would have understood it.

I use my iPad Pro M1 in place of a laptop for everything, I literally never use a laptop. I also use my Mac mini M2 Pro for editing content that I’ve collected with my phone and iPad.

 

[lovehateapple]

I’m more sad that we have a bunch of soft, sensitive, out of touch people that feel ”offended” over the ad that Apple had to issue an apology to this small sub-set of offended individuals.

This! 100% agree. I don't think the ad was that great, but certainly wasn't offended by it.

 

[Ultranote]

Ah finally someone outraged by the ad. I didn't find offensive at all. If you start taking ads literally, everything gets complicated. And the ad made a point.

 

[ericwn]

Not upset just unhappy that Apple has had a worthless ad credited for a new product.

Again we see Tim Cook trying to walk in the late Steve Jobs foot steps, Tim Cook is in no way anything close to the man Steve Jobs was.

What a bunch of nonsense. TC knows and has claimed about a million times that he is not SJ although SJ hand picked him as his right hand and as his successor. The ad is worthless to you like all ads are. You’re just trying to make a wave out of hot air.

 

[ericwn]

What Apple is really trying to do is the same thing that they have always been trying to do, make the iPad into a small thin computer, this is the reason they try pushing the over priced keyboard with the iPads.

Sorry Apple the iPds will never replace a real laptop computer.

Apple should have made the ad crushing a bunch laptop computers, then people would have understood it.

The iPad IS a computer.

 

[hagjohn]

The ad shows that all this bulky stuff that people use for entertainment, can be replaced by a very thin iPad. I really do not see the outrage.