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iPad Pro The new Apple TV AD for new Apple iPad Pro.
- Thread starter digitalcuriosity
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Not at all. I’m actually against cancel culture and as a grown up I chose rather carefully what I waste my energy on with being offended. There a billions of people and millions of ads out there. The chances they are all to my liking are rather slim.
Huh? So you are upset with the company over their add, and you really think it matters what iPad they created with the press? It's the company you are upset with. Not the product. This makes no sense, it's like you think the iPad Air decided not to be in the ad?! So thank goodness?
Now for looking at what Apple has done with the new iPads and Airs i am glad i have the ones bought last year, until i see Apple allowing people to use their own memory cards and moving text files and pictures direct from their iPads to a their laptop computers, i still feel Apple is not responding to the users needs and wishs it's just their wanting the extra money they get from their memory and forcing people to keep using their cloud.
Personally I do not find it offensive, but I am surprised that Apple marketing did not anticipate this reaction from some people. This is another example of the lack of foresight and competence from that department. The ad itself gets the message across but there is nothing creative or genius about it. To remove the potential offense, perhaps the items could have been magically blended and transformed into an iPad instead of outright destroyed. Or while using the iPad these items can magically come out of the iPad. I don't know, but it's not my job.
I liked the ad, actually. I thought it made the point that instead of needing a room full of stuff, you can use a “thinpossible” iPad. The most recent revelation for me is that it replaces a full pedalboard, an amp, multichannel mixer and effects. It’s far cheaper and uses much less space than I would have needed a few years ago, and I can then pull the cable from it and slip it in my camera bag to do something entirely different.
While the rest of the industry is trying to replace human creativity with AI, Apple is working to make creative tools even more accessible to actual creators— and of course Apple is who they get mad at.
Because some instruments appeared to get crushed along the way…. Artists are such a pretentious whining self centered lot. We need a Punk resurgence to cleanse the palette again.
While the rest of the industry is trying to replace human creativity with AI, Apple is working to make creative tools even more accessible to actual creators— and of course Apple is who they get mad at.
Because some instruments appeared to get crushed along the way…. Artists are such a pretentious whining self centered lot. We need a Punk resurgence to cleanse the palette again.
You are now off topic in your own thread. There are plenty of other threads on these topics that you should address your comments to.
Rumor is that they have also canceled the campaign for iPhone 16 where they'd use that machine to crush people with their bones cracking and organs bursting and blood squirting all over the place, and then reveals an iPhone, representing all the people you can communicate with and have memories of via the device.
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Something as that would surly bring a fire storm on the forums.
Well i am sorry there are people like you who think an ad like Apples is "Quote"brilliant, creative, and beautiful end of "Quote".
Were not as you posted "Quote" small sub-set of offended individuals End of Quote.
Were the people buying their over priced products.
No it wouldn't. Nobody is complaining about squeezing the eyes from the yellow skull of that emoji, they're upset a trumpet got bent. I'm pretty sure these people are more worried about their own self image than they are about the fate of humanity.
Moderator Note:
Also see the discussion in the news thread:
forums.macrumors.com
Also see the discussion in the news thread:
Apple Apologizes for 'Crush' iPad Pro Ad, Won't Put It on TV
When introducing the new M4 iPad Pro models, Apple showed a video of a hydraulic press crushing all manner of creative tools, including musical instruments, electronic equipment, arcade games, paint and brushes, computers, cameras, and more, with the aim of demonstrating how the iPad represents...
forums.macrumors.com
You can use a memory card with an iPad.
You can also easily transfer photos and files off of an iPad onto a Mac or PC
The ad was not aesthetic. Also, it seems wasteful and disrespectful to destroy those tools. As an M2 iPad Pro user, iPad Pros render slow, have a limited interface, and have three hours of battery life.
I loved it. I think it’s bold and striking. The contrast between the destruction and the Sonny and Cher song was brilliant. We need this kind of risk taking in advertising. It’s very 2000s in the best possible way. My only complaint is that annoying teeny bopper voice at the end that continues to plague their pro ads. Apple should not have apologized for it. There are bigger things in the world than an iPad commercial.
I thought you were going for the AI angle at first. Crush a bunch of artists, translators, editors, etc. into an iPhone that can now replace them.