Just got back from Regent St. I got there bout 5.20am and was number 71 in the que.
Stores opened at 8am on the dot and they must have had about 100 apple staff. Stephen Fry was also there and jumped the line to the front
I was in and out by 8.20am (I timed it). The lines were still going strong when i left. I got the 64 3g with the apple case and was they asked me what free micro sim i wanted. I choose o2 despite placing an order online last sat which still hasn't turned up.
I was asked by about 5 apple staff if i wanted them to activate the iPad in store and set up the 3g. I was tempted but wanted the pleasure of unboxing it myself.
Loads of press there, you couldn't hide your face. The guy with the white bag above was doing from the Guinness book of book records to see who could type the Alphabet with one hand on an iPad. Someone on the line beat the record which is now at 6 seconds.
Off to work now, might check Apple on my way back at 4pm to see if they have any more in stock just to see if it was worth me queuing up. (Not complaining was a nice experience)
Pics were taken off my iphone 3gs.
p.s no freebies from Apple except a bottle of water, but there were other companies that were at the launch giving out free stuff like books and discounts on apps