There once was a great photo store for "mail order" cameras, etc... that was a local bricks 'n mortar store right here in downtown Portland, OR. called Camera World. I bought several cameras/lenses from them mailorder in the past, and more items directly in their store. They used to have pro Canon lenses for rent also. When the dot.com era arrived, they jumped into online sales in a big way, and spent millions of dollars establishing their up-till-then very successful mailorder side as an online retailer. They even changed their company name from Camera World to Cameraword.com. A very ethical and straight up company, but unfortunately they spent too much becoming an online company and went broke. There was a time in the late 90s when they were hiring web developers like crazy, and paying huge salaries. Kind of a shame, because their core business, photography retailing/service, was a well established, local, single store entity, yet it all went down the drain in the dot.com bubble. Since then, the remnants and the name were sold and passed on to several other larger companies. Now, Cameraworld still exists, but is owned completely by Ritz Camera, and both websites look virtually the same (cameraworld.com and ritzcamera.com.) I can't say how good an online retailer they are now, but have no reason to think they are anything but honest, yet I still long for the days when the only real choices for 'mail order' photography were B&H, Adorama and Camera World.
I have found that these days I prefer to research online, and buy locally, rather than the old style of researching locally (hands on) and buying mailorder. I'll spend a little more if I have to to avoid gray market issues, and get that extra level of service even after the sale, with the retailer AND the manufacturer both supporting my purchase.