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Thoughts on Ad design- now with ad!
- Thread starter Mr_Brightside_@
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I think since everyone on here doesnt get it, even after you explain it, you should try something else. You cant explain it to all the readers in the real world. As a designer in the real world you cant let changes affect you and take them personal. Also, have you done any kind of progress critique? What has your teacher said so far?
I can understand that. How do you suggest making more clear and/or direct?
I intentionally went for boring clothing since I didn't want anything to leap out in terms of the clothing. I simply wanted a product to be displayed with a tagline that hopefully made it clear why the heads are cropped out- again, because it doesn't matter who else is wearing the clothes, as long as you are. You're not buying the image, you're buying the product at face value (ouch, not intended), and I felt like the tagline pulled together the idea the best- I couldn't think of a better way to succinctly summarize it. I appreciate this continuing criticism, and I'm going to try to think of something much more clear.
Currently, no, I don't have any ideas, but I can do whatever I want.
To those who have stuck around until now- I greatly appreciate your advice, and I should have posted here earlier. If anyone is still interested, I'm going to re-shoot this to get other options in terms of spacing, cropping, etc, then rework the copy as well. I liked the black bar idea, and another suggestion was to crop to the noise, though that would be difficult given the varying heights. One idea I have is to move the people closer together, then have the tagline underneath, right next to logo, and possibly add a bar (black) on the side, so that I can place the copy there. Also, I'm planning to switch to an orange motif, as the pink has not always met with positive response. Hopefully I'll be re-posting sometime next week with the new concept.
Normally, I would agree, but after doing a critique with my teacher today, he liked the idea and understands it. A problem he had was with composition (see my last post) so I'm going to work on that end of things while hopefully clarifying my idea too.
Unfortunately if nobody here gets it, you should still take that as a sign that it is not working. Your teacher is one person. If a random sampling of people consistently do not understand it, it does not work.
Yes, that's called research. And when i was in college I always would show my stuff to random people to get reactions. Family, Friends, Classmates, people i didn't even know. But for me, college was never about a grade or a degree, it was about making myself better. Don't settle for "the teacher gets it"...actually, just don't settle. If this is your project and you can do whatever you want, don't settle for "good enough". You'll have to do that plenty when you get out of school, go for it while you are still there.
-je
When I first read it I think that it's something to do with "not caring about the clothes and caring for who the people really are" sort of thing. So in a way you are contradicting yourself.
Ams.
Ams.
I kind of get it...the picture is of two very average body types.
Your posed question is:
If they mattered, would the clothes?
So...If they were famous, would the clothes they wear matter?
I know you're trying to be simplistic, but sometimes you have to spoon feed your audience. The reader, shouldn't have to stop and ponder. I believe 3 seconds is all you have before the person who turned the page, turns the next page. So you have to be bold and grab their attention, making sense at the same time.
Definitely needs re-wording.
But I like your concept.
Your posed question is:
If they mattered, would the clothes?
So...If they were famous, would the clothes they wear matter?
I know you're trying to be simplistic, but sometimes you have to spoon feed your audience. The reader, shouldn't have to stop and ponder. I believe 3 seconds is all you have before the person who turned the page, turns the next page. So you have to be bold and grab their attention, making sense at the same time.
Definitely needs re-wording.
But I like your concept.
I don't think the headline conveys the message you want. I read it as clothes for people who don't matter. Not exactly something anyone is interested in. I would try something that talks about being yourself, not someone else. Also, the image does not look like people being themselves. They look like they are conforming by wearing the same clothes and almost robotic with the pose. The combination of the headline and photo look like the beginning of an editorial piece on the fashion industry. As far as the design. I like the use of white space but would be careful of using type over the logo. Why are you calling out the words "they" and "clothes"?