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Should Tim Cook Bow Out?

  • Yes, please leave so that Apple can move on

    Votes: 5 9.1%
  • No, please stay cause he's done a great job thus far

    Votes: 50 90.9%

  • Total voters
    55

LV426

macrumors 68000
Jan 22, 2013
1,918
2,371
Well, I don't know where to start but here goes...

The only "innovation" use Cooks leadership is/was:

1. iPhone with fingerprint scanner that UNLOCKS your phone and nothing else (for now).

Absolutely correct: You really don't know where to start.

The fingerprint sensor can also be used to authenticate purchases on iTunes.

Look forward to iBeacons and High Street purchasing making a big catch-up, so you can purchase lots of stuff with your finger.
 

dan1eln1el5en

macrumors 6502
Jan 3, 2012
380
23
Copenhagen, Denmark
another one of these "Give us Jobs back"-threads.

Cook is a CEO he isn't the technical magician, he got people to do that, and I think you should more to Dan Riccio and Jonathan Ive for next big thing in the software/hardware field.
And of course the people underneath them.

Working in a large company myself, I can most certainly guarantee that it's not the board of directors that make innovation.
Jobs might have been an exception, but he was the founder, he was the nidpicker and so on... I don't think he dreamed up the iPad/iPhone as a personal project, he was probably introduced to an idea further down the chain and found it to be in his personal interest to be a part of it's development.

In the interesting projects I've been made aware of in the company I work for, the board of directors never involve themselves personally, they might be excited and happy about a project (thus forwarding more fundings to these projects).
also...Apple is so huge....so many aspects of innovation won't be consumer products you and me can go out and see and understand....I guess at the moment it would be targeted towards it's never datacenters. but thats just a guess.

your frustration should be taken out on the marketing group, who have not convinced you that the latest iPad/iPhone/mac was 10 times better than anything else.... which reminds me, did you see the 1000 4K clip video being opened on the new Mac Pro ? that thing is innovation :-O
 

pedromcm.pm

macrumors 6502
Mar 23, 2014
483
0
Porto, Portugal
Strange

I find your post very strange and the idea behind it looks clearly wrong and even nonsensical. If you look at the results of your post, you will find that only a small amount of members share the same view.

Despite that, threads like this just keep being created. I bet that you can't name a single innovation (consumer level) from Apple's competition since 98, not to mention those desperate measures that dying corpses like Blackberry, HTC, Nokia, Sony, LG, Dell, HP and Motorola are taking to appear relevant (The amount of money they lose says otherwise). They offer 0.

On the other hand Apple isn't investing on iPhones, they are investing on an ecosystem. That ecosystem of costumers buy close to 100 million iOS devices each quarter, high end devices. Every decision must be extremely analyzed.

Apple could easily put a 4k screen on an iPhone right know. However, could they master those processes so they can sell north of 50 million each quarter? No one has that problem. I mean, LG sold less than 2 million G2s last quarter, Nokia only sells Lumias 520 and even the 5c outsold the Galaxy S4 last quarter.

Where's a bigger screen for the iPhone, you might ask. I also agree that Apple is milking it for too long, but software limitations existed (now we have the texture free iOS 7) and as apps support iOS 7, those problems become something of the past. However, being ignorant about the situation never helps.

But my point is: We are in a situation where most competitors are in extreme trouble, Samsung sells more devices (especially low end) because they have deep pockets for marketing and are vertically integrated (they own their country) and not one important innovation comes from them. So, I ask:

Why is Apple forced to innovate? Why this strange "Apple must innovate or die (but they will die soon after anyway) mantra?

Apple is doing great, better than everybody else. Saying otherwise is being ignorant and wrong. You can bet that they will stay around decades more than the Dells and HTCs of this world.
 
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