Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

maxsix

Suspended
Jun 28, 2015
3,100
3,731
Western Hemisphere
I want to start a thread discussing the direction Tim Cook is taking Apple beginning with the disappointing launch of iphone 7 and their high prices.
This discussion could reach all corners of Apple from software to tims focus on 'social issues' but I thought we might start with the flagship product
The launch of iPhone 7 did just what Apple loves... Created headlines, got attention via it's faults and initiated a fresh new thunderstorm of complaints.

Apple wins big... they always do.

Steve's dead, Tim's not.
 

im_to_hyper

macrumors 65816
Aug 25, 2004
1,383
399
Pasadena, California, USA
The iPhone 3G was just a 3G - enabled iPhone with a plastic back.

The iPhone 3GS was the third generation of design but had faster internals.

The iPhone 7 design didn't change, but it has an immensely superior CPU and camera (especially in the 7 Plus) -- the water resistance has been tested to be better than Samsungs, the speakers are better, and it's a step toward a wireless future with removing the headphone jack.

Give it a few years and with wireless charging within a few foot radius (instead of needing to be put on a charging dock) you will probably see the elimination of the lightning port as well.
 
  • Like
Reactions: aristobrat

Appleaker

macrumors 68020
Jun 13, 2016
2,197
4,194
Tim Cook was and is a mistake. It should have been Jony Ives or someone like him that replaced Jobs. What Apples needs is a creative type that drives the team and company to strive for the unobtainable much like Jobs did. The products that are coming out of Apple now are good just not exceptional and that will only carry them so far. I am sure the board is aware of this.
Jony Ive still makes mistakes, and running the company would have hindered his work with the design team. I think Jony Ive needs boundaries for some of his work, and it looks like a lot of those boundaries are being dropped (form over function). But I agree that they need a creative person to run the company, and not somebody who is predominantly focused on numbers and profits.
[doublepost=1474844951][/doublepost]
tim cook was HAND PICKED by jobs. we all give him credit with creating this company in his garage and creating the iphone, ipod, itunes, macbook, etc... dont you think he knew who he was choosing to be the new CEO? he also told tim "don't ever question yourself with 'what would steve do?'

point being, tim is doing the best he can. he's no steve jobs but who else is?
The same thing happened with John Sculley Look how that turned out.
 

pat500000

Suspended
Jun 3, 2015
8,523
7,515
Tim Cook was and is a mistake. It should have been Jony Ives or someone like him that replaced Jobs. What Apples needs is a creative type that drives the team and company to strive for the unobtainable much like Jobs did. The products that are coming out of Apple now are good just not exceptional and that will only carry them so far. I am sure the board is aware of this.
I don't know about ive...he gotten lazy.
 

Ds6778

macrumors 65816
Sep 9, 2016
1,025
3,350
Steve jobs hands down. Some of what Apple is churning out is laughable.
 

Galacticos

macrumors 6502a
Original poster
Apr 5, 2016
692
379
Steve jobs hands down. Some of what Apple is churning out is laughable.

Steve made some mistakes too, but they were acknowledged and pulled or corrected promptly. The false illusion of a company that never made mistakes was never entertained
 

maflynn

macrumors Haswell
May 3, 2009
73,682
43,740
MobileMe and more
One that comes to mind, aside from mobileme, dates back further.

The G4 cube was a beautiful computer but incurred cracks, he tried to pass them off as mold lines, but in actuality were cracks. While that in of itself didn't doom the computer, it was very unapple like to have such a product.
 

shimy1984

macrumors member
Sep 26, 2013
50
70
He was hand picked by a very sick dying man.

This is silly. Tim worked alongside Steve for over 10 years in which, on multiple occasions, Steve asked him to step into the CEO shoes. For the last year or so of Steve's life, Tim was already running the shop and Steve was solely an advisor. Its not like a frail, inept version of Steve Jobs was tricked into selecting Tim Cook to replace him.

You're being a bit ridiculous.
 

aristobrat

macrumors G5
Oct 14, 2005
12,292
1,403
I want to start a thread discussing the direction Tim Cook is taking Apple beginning with the disappointing launch of iphone 7 and their high prices.
I think that if Steve Jobs were somehow resurrected and found this thread, he'd tell you to go <something> yourself.

Sidenote, you keep harping on innovation under Steve Jobs. To me, his "innovation" was mostly finding emerging markets and having Apple introduce a "sleeker" product.

Steve Jobs didn't create the MP3 player. The iPod was simply a sleeker MP3 player.
Steve Jobs didn't create the smartphone. The iPhone was simply a sleeker smartphone.
Steve Jobs didn't create the tablet. The iPad was simply a sleeker tablet.

That pattern continues under Tim Cook:

Tim Cook didn't create the smartwatch. The Apple Watch is simply a sleeker smartwatch.

So for Apple "innovation" to continue, there needs to be more consumer electronic markets out there in need of the Apple touch. What are those markets today?

Personally, were Jobs alive and well today, I don't think Apple would have any more products out than it currently does.
 

aristobrat

macrumors G5
Oct 14, 2005
12,292
1,403
There is a huge difference between the "socks-era" and the "AW band-era".
The former is characterized by innovative products, the latter by colorful bands.
I guess the Jobs-era was your "sleeping beauty-era".
IMO, the former era threw Apple a lot of softballs when it came to innovation, esp. with its nascent MP3 player smartphone markets.

I think that speaks more to the era than it does to Apple's innovation.

This current era seems to be more of a biotch, in terms of what it's giving Apple to innovate.
 
Last edited:

Galacticos

macrumors 6502a
Original poster
Apr 5, 2016
692
379
I think that if Steve Jobs were somehow resurrected and found this thread, he'd tell you to go <something> yourself.

Sidenote, you keep harping on innovation under Steve Jobs. To me, his "innovation" was mostly finding emerging markets and having Apple introduce a "sleeker" product.

Steve Jobs didn't create the MP3 player. The iPod was simply a sleeker MP3 player.
Steve Jobs didn't create the smartphone. The iPhone was simply a sleeker smartphone.
Steve Jobs didn't create the tablet. The iPad was simply a sleeker tablet.

That pattern continues under Tim Cook:

Tim Cook didn't create the smartwatch. The Apple Watch is simply a sleeker smartwatch.

So for Apple "innovation" to continue, there needs to be more consumer electronic markets out there in need of the Apple touch. What are those markets today?

Personally, were Jobs alive and well today, I don't think Apple would have any more products out than it currently does.

Maybe he'd tell me that because I am crticising Apple? It's not really relevant what he would think if he found this thread.. it's a discussion about Apples direction - not that of this thread.

There nothing wrong with improving an already existing product. You call it sleekness, but the products completely changed the market. Just ask Apples competitors from the time. Nothing since then has done that (I'm thinking particularly of Apple Watch)
 

aristobrat

macrumors G5
Oct 14, 2005
12,292
1,403
There nothing wrong with improving an already existing product. You call it sleekness, but the products completely changed the market.
I didn't say that there was anything wrong with that. I was just commenting that when most people say "Apple innovation", that's usually what they're referring to -- Apple improving an already existing product.

So when there are periods of time where there aren't any existing products for Apple to improve (like the last few years), I don't understand why they think this is a Tim Cook issue, as if Steve Jobs would be doing something drastically different now.

Just ask Apples competitors from the time. Nothing since then has done that (I'm thinking particularly of Apple Watch)
The Apple Watch is 18 months old, correct?

Your opinion of the Apple Watch at this point isn't much different than Microsoft and BlackBerry's opinions of the iPhone 18 months after it launched.

In regards to products other than the Apple watch, do you see another market that's ready for Apple to enter and improve upon existing products? I'm pretty excited about their HomeKit stuff, but home automation is pretty niche, so I could see why most people aren't any attention to it.
 

Hanson Eigilson

macrumors regular
Sep 19, 2016
222
217
In regards to products other than the Apple watch, do you see another market that's ready for Apple to enter and improve upon existing products? I'm pretty excited about their HomeKit stuff, but home automation is pretty niche, so I could see why most people aren't any attention to it.
  1. I totally agree about homekit, apple could use some muscle to ensure consumers a hassle free half-open standard home automation experience, but i doubt it will be a huge business for many years.
  2. App store overhaul, I know they are working on it but it's about time, it's hard to discover apps of special interest to you, search is a joke and the ratings mechanic is NOT done well.
  3. Apple universal entertainment standard, or something like that, they could use muscle to make Apple tv the hub of entertainment as well as a half open standard meant to control Audio equipment, the TV, projector motor etc etc. Logitech simply doesn't have the muscle or the style to do it right, the experience with handling content providers or the services backend.
  4. "Open up" OSX and IOS, to a degree. Right now a lot of companies are not willing to use either platform because the features they need are just not accessible. It seems like they are going in the opposite direction, but that said the MS model is not a very good example.
  5. Rethink their method of silently handling undefined events.
  6. Put a lock on the Apple watch where only the partner of the unfortunate owner can unlock it, and target it to cheating couples, or priests, they will never get accidentally laid again.
I think what I find the most disappointing about Tim Cook is his vocal humanitarianism, it's easy to talk about humanitarian things, and it's cozy to warm yourself in the glow of saying all the right things and having all the right opinions, for him. But I absolutely do not want to hear a word from him about it, at all. I want to see his respect for all the people of the world imbued in his product, by making the Appstore the place you go to find and get great Apps, by making lightning cables that never fray, connectors that arent massively annoying, standards that does not lock in people, but set them free from MS type af hassle and discomfort.

Steve Jobs was far from perfect, but I really miss him for his ability to focus his humanitarian views into supreme products doing his bit to make the world a better place.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.