To Serif or not to Serif?

[Cabbit]

Hello all, I've made a few version mainly to do with the fonts.

Thanks again for all the good feedback.

#1 and 2 look really horrid to me, not very nice at all and #2 has rather poor contrast. #3 looks really good.

 

[IgnatiusTheKing]

Hello all, I've made a few version mainly to do with the fonts.

Thanks again for all the good feedback.

So you've decided to go serif then? I have to say, I'm not crazy about any of these. #3 is the cleanest of the bunch but #1 looks the most like a home magazine logo.

 

[arkitect]

I would also go for 3 — if pushed…

But, please rein in those Ys… a nice flourish is good.
But those are far too overbearing.

 

[moderniste]

Agreeing with the above, #3 is best but the 'y' is a distraction.

 

[ezekielrage_99]

Thanks again for the feedback, ATM this will only be a part of the initial branding proposal. 4 good concepts will be chosen and from their the designs will be refined until we have one good looking logo.

I am thinking of adding 1 and 3 from the first image and 1 and 2 from the second revision for the document I am creating. Personally I can't see the San-serifs being chosen (due to company focus and preferences) and I think the Didot option with another "my" with the tails pulled in would work best.

But I think once the logos are included and refined into more context (e.g. Business Cards and Web Site) it would be easier to visualise the direction.

 

[Muncher]

Hello all, I've made a few version mainly to do with the fonts.

Thanks again for all the good feedback.

I definitely like #1 the best. Although, I can't say I like the "my" part, I feel like it clashes a bit with the cleaner more professional font used for the rest of the logo.

#3's font bugs me. The G at the end especially feels a little flat, as compared to #1 from your first set.