i can certainly agree with you on this.
i think the only good ads that Apple has done were the iPod ones. they were perfect for the most part.
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"To show her what she's missing, we built a PC store in her house..."
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i can certainly agree with you on this.
i think the only good ads that Apple has done were the iPod ones. they were perfect for the most part.
Where are your facts stating that Apple's advertisements are directly related to their sales figures? Eh? Stop writing random words, at least state it's an opinion instead of palming off your fanaticism as fact. PS People have different tastes, Apple's adverts, to me, are distasteful.
Where are your facts that they aren't?
Don't we keep hearing that Apple are masters of marketing? That it's all just marketing and hype?
Yes, TO YOU, the ads are "distasteful" (lord knows why, LOL), but have you considered how Apple's market might respond? Because they responded by handing Apple record sales of everything from Macs to iPhones. For years now. Even during a recession. Even when there are cheaper, more economical options available.
Do you think about the average consumer? Do you think about Apple's target market? Do you think about everyone that opened their wallets to make Apple the most valuable company in tech? Or do you just think about yourself?
How do you know that Apple's marketing (i.e., ads) is not directly related to their sales figures? So they are selling their gear like crazy in spite of themselves? They do everything else right, they understand the consumer like no one else, but their marketing (ads) really doesn't factor into it?
Does it not make more sense to conclude that their marketing (i.e., ads) is just as successful as the rest of their operation? Again, aren't they supposed to be masters of marketing and hype? Their ads certainly don't seem to be holding back sales or harming their image with consumers.
http://adage.com/article/special-report-marketer-of-the-year-2010/marketer-decade-apple/146492/
Apple's TV spots from the past decade are like a hit parade of the most memorable ads. Who can forget the dancing silhouettes with white iPods and earbuds against hue-popping backgrounds, or the "Mac vs. PC," dork vs. hipster sly hilarity, or even the utilitarian talk-touch-and-swipe-to-get-it-all-done spots for the iPhone? However, Apple ads had other influences on advertising. The introduction of the white background in the "Switch" Mac ads in 2002 was the beginning of an aesthetic not only for Apple, but for many imitators as well.
Apple's ads aren't *directly* responsible for their success. Why would they be? There is so much else at play. However, to argue that they're ineffective or disconnected from the rest of Apple's monumentally successful strategy just doesn't make any sense.
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Exactly. I'm sure he's a nice bloke, and by all accounts he is but he's 'trying too hard' and it shows. It just doesn't feel right. It's all a bit 'smell the fart' staged lol.
It's just so smug.
I haven't really liked an Apple advert since the Switcher ads, and those haven't been around in nearly a decade.
I did like the Mac/PC ads, but only for the first 2 months or so. The next 2-3 years after that were torture.
Just one room?
How about an Apple Store style house?
http://nexgadget.com/2010/08/31/liv...living-for-your-own-apple-store-architecture/
Minimalist.....just like the personality of whoever owns it.
And inside is a closet filled with Rayban Wayfarers and skinny jeans, or perhaps clothing that's all black and drapey.
Really? So when you meet a smug person, you're not put off by their over-excessive pride? You really want to invite a smug person to have a drink with you do you?
I don't.
I have to disagree with you on that.
I think there are a few things that turn people off. Smug and arrogance are two examples.
On the arrogance side, look at the NBA and NHL playoffs. Many people were rooting for the underdog not just because we Americans love to root for the underdogs but because the other teams were coming off extremely arrogant.
As for apple, I know a lot of people who will not buy any apple product just because they cannot stand the arrogance and smugness of apple. Apple certainly does turn some consumers off in how they deal with the consumer.
Gasp: Your a smuggy when it comes to Apple.
But again, I still think the Mac Vs Apple was the best Ad Apple has done for there computers. But it was way over done.
Side note: I sold my TV's, so no more ADs to get tired of... I do spend more on gas now to stay entertained...
Yeah, because Apple's ad's don't make people want to vomit over their own shoes do they...
Apparently not. In fact, Apple's ads have won awards. But aren't Apple supposed to be masters of hype and marketing? Their marketing is great but their ads "make people want to vomit in their own shoes"??
When you say this, are you thinking only of yourself, or do you also take into account the wider market that Apple caters to? Why are they great at marketing but not at ads?
It doesn't make sense.
Haha, same here. We've got an iMac G5, MBP 2010, MBP 2011, and iPad, iPod Touch, iPod Mini, Nano, iPhones... and soon to add a Mac Mini. Once Apple convinces you to buy one of their products, they entangle you and don't let you go
Classic case of the "halo effect". First I got my wife an iPod nano which she could easily slide into her jeans pocket. A few months later, I bought an iPod touch for myself. And that's how it started.
The biggest problem with this series of ads is that I have no idea what Microsoft is trying to sell me. The point of them seems to be "if you think your five-year-old computer can do everything a brand new computer can, you're wrong."
Perhaps a fair point. But the ad doesn't answer any important questions. But what comptuers do those new things? Can the $400 netbook I saw at Best Buy do all of that? And most importantly, why should I buy a computer with Windows as opposed to a Mac?
Whether you like Apple's ads or not, you at least know by the end what they are selling and what the argument is for buying the target product.
Here's my favorite Apple ad of the past few years. Extremely simple, but effective. "Here's the product. Here's the product in action." http://www.youtube.com/watch?v=C6O5A83_rxk
Perhaps a fair point. But the ad doesn't answer any important questions. But what comptuers do those new things? Can the $400 netbook I saw at Best Buy do all of that? And most importantly, why should I buy a computer with Windows as opposed to a Mac?
Whether you like Apple's ads or not, you at least know by the end what they are selling and what the argument is for buying the target product.
Here's my favorite Apple ad of the past few years. Extremely simple, but effective. "Here's the product. Here's the product in action." http://www.youtube.com/watch?v=C6O5A83_rxk
LOL - I have it in a similar way to what you wrote there. I get the urge to scream "What the phoque are you trying to sell?! Get to the freaking point!!!" when that pretentious designer starts off. It's just embarrassing to watch him. Really. When he was talking about "magic" at the release of the first iPad, I began to feel increasingly nauseated. Did he think it was technically impossible, since he used that word?
DO. NOT. EVER. MENTION. WINDOWS. MILLENIUM. EDITION.
It worked fine for me, actually. Much better than OS 9.
Apparently not. In fact, Apple's ads have won awards. But aren't Apple supposed to be masters of hype and marketing? Their marketing is great but their ads "make people want to vomit in their own shoes"??
When you say this, are you thinking only of yourself, or do you also take into account the wider market that Apple caters to? Why are they great at marketing but not at ads?
In fact, Microsoft's ads have won awards. But aren't Microsoft supposed to be ****** at hype and marketing?
They are. And it shows. Like the video you'll see on page 1 of this thread.
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I think you failed to recognize his point. Microsoft has created successful ads in the past that won rewards. But some are just not great, like the current one. Does not mean they ALL suck. Just like Apple has created some ads, that where great (Mac Vs Microsoft, iPod). But they have two, created some really crappy ads.