Few reasons at least.
Apple would get bulk discounts from Intel for purchasing CPUs for desktop and laptops. The discounts are diminished by having Intel and AMD options.
One major assumption there is that Apple isn't going to shift a significant fraction of their mac laptops over to the A-series. For example, if Apple moved MBA and a revived MacBook ( and perhaps some substantive percentage of the two port MBP 13" ) then a major chunk of that bulk discount is going away regardless.
2019 Apple doesn't have that. But 2020-21 they could move that way if willing to 'split' the Mac market up into two arch for several years.
For the Xeon W Intel charges an extra $3+K just to address more than 1TB of memory. Just avoiding the ">TB" tax is a discount right there with no bulk. AMD's pricing is not particularly higher than Intel. There is a discount just by switching over. AMD has a discount just on list prices relative to Intel before any bulk discount.
Apple cherry picking just for the Mac Pro and the rest on Intel ( or needing some magical ARM solution) ? Probably not. But dumping Intel for the entire desktop line up and the MBP 15-16" and 4 port MBP 13" would still be sizable.
In short, if narrow the scope that AMD has to cover and skew that to the desktop where can mostly use discrete GPUs then it is workable. AMD trying to cover exactly what Intel covers now ( with just MacBook dropped) ? That is more diverse ( but more bulk ) and more problematical for AMD.
Second, AMD processors have slower per core performance which is slower when you aren't doing things like rendering. Most people aren't rendering all the time and a lot of rendering is now done on GPU or render farms anyway.
The per core performance differences aren't generally all that big at this point ( AMD's Zen 2 and Intel's missteps ) . Apple could 'cover' that mainly by just picking something 'next gen' or skipping some updates to create a bump in the "faster than previous Mac" sales pitch.
Some workloads like rendering shifting off to the GPU actually helps AMD because relatively minor CPU gaps doesn't matter as much.
Intel has built a deeper moat around their CPUs on the Data Center (e.g., Xeon D , SP) side and in the 'edge' laptops side than the desktop. Coming from the "lower" edge of the laptop space I doubt Apple is generally impressed with either one of them (AMD or Intel).
Third...obviously Apple would have to modify the T2 chip to give Thunderbolt support for AMD processors which is pointless and would annoy Intel.
The T2 chip is unlikely to get features that iPadOS and iPhoneOS don't need. Apple uses it to make security more uniform across all their devices. They are probably going to put more "AI/ML" into it to make Siri and security more locally smarter ( so Touch, video , audio import flows through T2 just like on the iPhone/iPad ).
I wouldn't hold my breath on Thunderbolt ( or USB4 ). That doesn't map down to the phones and primarily Apple wants a "hand me down" baseline that they can somewhat strip down to the Mac. All iOS devices have SSDs so the SSD controller part is useful across multiple product line ups.
It is a simple test. What T-series feature exists on Mac that doesn't exist on a iOS/iPadOS/WatchOS device. ( driving Touch Bar ... watchOS , fingerprint ... iPhone , Security Enclave ... varies , etc. i ). If Apple later brings FaceID .. yet another "hand me down" feature.
Thunderbolt would be kind of loopy to bring to the T2 from a security standpoint.
Most of the aspects of the classic PC I/O Hub ( PCH in Intel terms ) of Multiple USB ports , SATA , PCI-e switch , etc. Apple doesn't need on the iOS forked operating systems. Hence, Apple likely isn't likely to do much chip development there. Apple might build a bigger T-series packege with Cellular, and/or Wifi-Bluetooth bolted to the side in a space packaging move .
Some folks have the notion that Apple wants to grow the T2 in size and complexity like "The Blob' until it consumes the x86 PCH and CPU. I highly doubt that is the plan. Keeping it small, affordable and focused is probably the path. If they want to eventually shift the whole systems then "big bang" switch per device. ( e.g. flip MacBook to A-1_X , then MBA , then two MBP 13" , .... )
There is a fourth reason. Intel always holds back when they have weak competition. Whenever AMD steps up the game then Intel releases everything they were holding back and really starts kicking ass and cutting costs. They did that to AMD in the 486, Pentium and Core era. They are clever bastards we have to admit.
They were clever, but The last 3-4 years hasn't been the "Only the paranoid survive" Intel of the past. This was more the Intel that got used to little competition and addicted to fat margins for lower utility delivered.
Have to be drinking lots of Santa Clara kool-aid to think Intel has been holding back at this point. Intel has blown the lead they had across much of their CPU product space. There are some niche areas where their sheer size and depth of market penetration means they'll hold on to market share before AMD eats most of it away, but that whole "non compete and arrogantly play around" never did really work well for them. It was far more so a matter of even goofier management at AMD doing another set of dubious moves.
That said the "colossal doom" of the 10nm process and the rut that Intel has been in for the last 2+ years isn't as bad as the AMD fanboys want to make it out to be. Pretty good chance Intel gets to 7nm on the revised timeline OK. They do have stuff in the pipeline. They probably won't win the "maximum x86 core count" war over next 2-3 years but Apple doesn't particularly need that for their product mix.
IMHO, it is doubtful that Intel ever going to be able to put AMD 'far' in the rearview mirror in the future. However, same is basically true for AMD ( barring bad management at Intel ). The general problem space is going to bog down all the players a bit going forward.
Intel has a big CPU product pipeline stall, but after this present one gets flushed they should be back in the game if get back on managing complexity like there were when on the "tick/tock" methodology.