Apparently AT&T feels the damage of those ads has been sufficient to file a lawsuit:
http://tech.yahoo.com/news/nm/20091103/tc_nm/us_att_verizon_1
http://tech.yahoo.com/news/nm/20091103/tc_nm/us_att_verizon_1
ATT is shooting themselves in the foot.
By suing, reporters all over are now taking more notice of ATT's lack of 3G coverage.
The _last_ thing ATT should get involved with, is a public debate over their network. Not only about coverage, but their hyped up claim of being the fastest 3G network (in a few spots, perhaps).
Verizon constantly sends out dozens of test vehicles nationwide, with both their own and competing carrier phones. They probably know more about ATT's actual coverage, than ATT does with their computer generated models.
Not to mention quality. Remember back when the iPhone was announced, Cingular was getting reamed out for their "fewest dropped calls" ads, and had to drop them because they were just plain false. (Based on a paid survey of a tiny area.)
AT&T is absoluty right. The average consumer has no idea about the differences between 3G, Edge, Etc. Those Verizon ads can be misleading towards the non techy, which makes it seem like they would get absoluty no cell coverage at all.
If Verizon really wants to compare networks, show AT&Ts EDGE networks which are considered 3G (Google that, you'll find EDGE is considered 3G but many regard it as 2.75G).
AT&T is absoluty right. The average consumer has no idea about the differences between 3G, Edge, Etc. Those Verizon ads can be misleading towards the non techy, which makes it seem like they would get absoluty no cell coverage at all.
Just like ATT's own "best wireless coverage worldwide" ads, which makes it seem to non-techies like the USA would have best coverage as well.
If ATT ran EDGE at its highest theoretical speed, then it could be barely considered 3G. But they don't, so it's not.
Note that even ATT doesn't consider EDGE to be 3G, which is why their 3G map is so bare. So if ATT doesn't think it's 3G, why should anyone else?
About time to educate the dumb masses don't you think?
Are you going to believe a commercial? Neither map is accurate. V's red is not that red and AT&T's blue is really more blue. I don't remember the specifics, but there was a thread on here that discussed just how distorted verizon portrayed the differences in the 3G networks.
Ads are misleading to the average citizen. People don't know what the hell 3G, GPRS, GSM or EDGE is. Anyone might think the 3G map for AT&T means actual coverage. Which is deception at the highest.
If Verizon really wants to compare networks, show AT&Ts EDGE networks which are considered 3G (Google that, you'll find EDGE is considered 3G but many regard it as 2.75G). AT&T might not have lots of 3G HSDPA/HSUPA towers but their UMTS and EDGE networks are vast.
I don't think that's deception. While some people might think it means coverage, I think Verizon's being more honest about it than the average pharmaceutical/loan/bank/cell provider about it. All they showed on the map was AT&T's 3G coverage and fully disclosed that. Might some people be misled? Yes, but legally AT&T has no case. You wouldn't sue a bank for making contracts complicated and convoluted, full of legalese. That's what it's there for.
And EDGE isn't 3G. I like AT&T's service, but considering EDGE 3G for an ad is actually more misleading than what Verizon is trthfully doing.
If ATT ran EDGE at its highest theoretical speed, then it could be barely considered 3G. But they don't, so it's not.
Note that even ATT doesn't consider EDGE to be 3G, which is why their 3G map is so bare. So if ATT doesn't think it's 3G, why should anyone else?
ATT is shooting themselves in the foot.
Going to agree with this statement.
Not to mention they don't have a chance of winning. It's clearly stated by Verizon, can't blame them for America's stupidity.
AT&T has a good chance of winning not because Verizon is showing AT&T's low 3G coverage but rather because they are misleading the public about the extent of their 3G coverage. They are showing 3G coverage for all the territory in which they are claiming voice coverage. Not only does Verizon misrepresent areas in which they claim to have voice coverage and do not, but they are misrepresenting the amount of 3G coverage they have. In the state I live in, for example, they are showing 3G coverage for the western third of the state when in fact they have zero 3G coverage there. Also, a good portion of that area that they claim to have voice coverage in they have no coverage at all. In that area AT&T's coverage is just as good as Verizon's, but AT&T accurately shows the extend of their coverage on their maps.
Another thing Verizon does is show coverage for towers that are not theirs, but which Verizon users may roam on if they have a qualifying plan. This is out and out misrepresentation.
Verizon will lose the lawsuit not for showing the lack of AT&T's coverage, but for falsely claiming they have coverage in areas where they do not and they know they do not.
Of course they have more coverage than what the map shows. The map shown in the commercial is not correct. I get 3G no matter where I go in in my city.
No matter where I've traveled I've gotten 3G, Reno, Los Angeles, San Diego, Tucson, it's never failed me.
EXACTLY! Glad to see someone else is fully understanding what is going on in this advertisement case. Thank you.
Whether it's right or not for their 3G coverage - and it's been discussed enough that Verizon's "3G" coverage includes 1X which is horribly, horribly slow and worse than EDGE - it is deceiving.
I was at lunch with my grandfather. He was asking me questions about Verizon and at&t and asked "Is that that map in the Verizon commercials the only places at&t gets coverage?"
He was one of the first computer teachers at his school. He worked for an Apple reseller for some time. He's one of the smartest 60+ men I know and he even had to ask that question.
Correct or not it was and still is deceiving. at&t should have kept up that lawsuit.
... and it's been discussed enough that Verizon's "3G" coverage includes 1X which is horribly, horribly slow and worse than EDGE - it is deceiving.