Yep. Although I’ve found they’re easily wow’d by a lot.LOL more true than you know. But when you are presenting to the client, they like to see the original on a BIG ol OLED screen, and get their pants wow'd off.
Had a client give us this ripped-off Youtube car clips they wanted to cut in for a commercial. Took work, but our colorist and graphics guys tarted it up so much and treated the rest of the video such that they couldn’t even tell which shots were the compressed footage and thought it was great.
In a lot of cases the demand for 4K, RED, RAW seems driven more by the desire for buzzwords than actual results, especially when they aren’t budgeting for the post teams to do their magic. TBs of ingested footage effectively underutilized.
Ironically this is one of those cases where I think the Youtubers like MKBHD actually have more need for the hardware—they’re usually doing limited camera setups with fast turnarounds, and being able to punch in and out of 8K to reframe things in post is an incredibly useful tool to have, and not having to transcode that stuff is a huge time-saver.
Meanwhile a lot of blockbuster movies are still mastering effects in 2K.