-hh wrote:
I've not closely tracked it, but I think its safe to say that the prices of the SSDs on the 2013 Mac Pro (6,1) haven't really budged since 2013 ... while the overall SSD markets prices have fallen by easily 50% in that time...
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SSD price for new devices haven't fallen by 50% from the manufacturers. You may find retailers dumping bloated inventory that is burning a hole in their pocket anyway, but that isn't Apple. Apple has some of the lowest inventories in the industry.
The general computer part retail industry doesn't apply to Apple. The general bargain hunting notion of just "waiting them out" because their inventory costs will start killing them, is in the vast majority of contexts a flawed inference.
The real relevancy is with comparisons of new to new at the starts of the sales lifecycle; not the end. For the last 25+ % of that lifecycle Apple's market factors are different. Folks don't want them to be different but they are.
Oh, I wholeheartedly agree that Apple doesn't follow the general computer part retail industry's patterns on pricing, but I think my underlying point is being missed.
My point was that the "commodity" SSD prices are indisputably coming down. For example, I can recall paying ~$500 for an 160GB Intel X25 (back in 2009), whereas Intel's retail price for 1TB today is $400, so a 160GB is worth roughly $65 (80% cheaper). This is happening regardless of Apple's choice of retail pricing policies.
And IMO,
goMac is tracking on this too:
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This. It's because all the Apple SSD's either can sit at a premium, or are being pulled from old machines. And Apple is soldering the new ones into the new machines. So there is a lack of supply that even companies that make their own can take advantage of.
All the "standard" SSDs I've been buying have been getting cheaper and cheaper. It's even reached the point I actually have a bunch of spares on my desk because they've come down so much and I've been buying so many.
(indeed ... I just did a "familymember PC repair" on an Octogenarian's PC: rather than just using another 1TB drive, I bought a 256GB SSD instead. Their old PC now boots up much faster, is now more reliable, etc).
Continuing, and point being ...
Apple does benefit from these supply side price reductions over time when they buy their components from their suppliers.
Because Apple don't cut their Retail MSRPs (or increase content) as a product ages, they're not passing along
any their savings to their customers. With lower build costs, their profits are actually increase as a product ages.
(FWIW, this is precisely why, as deconstruct60 points out, "best value" occurs at the start of the product's sales lifecyle).
Overall, Apple's SSD prices have become pretty nakedly and shamelessly out of line with the overall market - - and yes, they're currently "getting away with it" because they can (and glued-up computers helps them too .. which makes their environmental 'green' claims a duplicitous sham too). And as (I forget who) pointed out, this pricing decision has also backed them into a corner where they can't just get rid of hard drives because of how they've gotten used to the substantially higher profits that they're pulling from the SSD markups.
In the end it is going to bite them with lost customers - - there's a limit to the value placed on the differentiation of OS X, and this segment will stop paying the premium and go back to buying Windows PCs.