* keep inventing cool new devices. I understand that Steve put a plan in place for 5 years out after his death. Don't stop.
* Don't forget the graphics professionals hardware wise. This means specifically the Mac Pro and Mac Book pro 17".
* Don't forget graphic professionals software wise. These are the people who kept the faith when the bottom end almost dropped out.
* Don't be so quick to obsolete technologies. Sure, if its is a maintenance nightmare, that is one thing. If it is just something that takes another 50 Mb on the install disk and causes no additional issues, leave it alone. At a minimum, if you take something away from us, at least give us an equal (or better) tool. I could write several pages on this issue alone, but this isn't the place.
* Don't forget the enterprise. Large companies spend big dollars on equipment.
* Don't dismiss new growth areas. I know that the consumer market is where it is at now for Apple and I certainly wouldn't suggest abandoning it. But don't dismiss new growth sector opportunities either. Consumers are fickle.
* Just get it over with and buy Adobe.
* Build stuff in the USA, where possible. How many trade secrets and millions of dollars are lost due to build location.