.... However, Intel may have something up it's sleeve
http://vr-zone.com/articles/thunderb...ope/50677.html
Like ...
"... Intel is planning on limiting the ODM pool to those who already have Thunderbolt motherboard designs. All add in cards and motherboards must be certified together and must contain prominent Thunderbolt ready identifiers according to Intel. ..."
This seems unlikely to increase the number of TB motherboards out there. It is the same set of folks who already embedded it. In fact, this is just as likely the path of the slow retreat from "box with slots" deployment of Thunderbolt as much as any 'growth' phase.
If all the ODM go 100% to this socket thing then 0% of the motherboards will ship with TB. That is
not a growth path for TB.
The boards aren't going to generically work in any PC with a PCI-e socket. You need internal DP socket or some Rube Goldberg external to internal loop back cable. Also need a GPIO header. Is there a GPIO header on current Mac Pro's? Do most boards have them? Negative on either one of those is also not a growth path.
Pull Thunderbolt off the motherboard and it starts turning into a "round peg in square hole" solution. Those typically do not to drive substantive growth. For example the story's so called "upside" ...
"... Delocks Thunderbolt to SATA adapter. Its powered by the ASmedia controller, which it isnt clear if its officially licensed by Intel or not. Regardless, its priced aggressively at approximately $130 USD .."
Hmm $130 TB -> SATA adapter hooked to perhaps a $100 TB card. Ta-da a eSATA connection. ... versus generic x4 eSATA card in the exact same socket for what $50-60? That is going to be a market driver?
I have no doubt that it there are folks spinning this as a 'solution'. A far better one would be to get integrated into more laptop and all-in-one solution where there is far better value add proposition. Coupled with that start to let more competing implementers into the fold of approved TB peripheral vendors. Intel has throttled a 'race to the bottom' of cheap, chop-shop solutions but the flow is bit too tight/slow of letting folks in.
If there is vast retreat of those "no PCI-e socket" systems by the risk adverse PC system vendors then this card thing is just pissing in the wind. Same ODM vendors in full retreat are just going to make it optional on a subset of logic boards. Purely optional ports is not going to drive peripheral vendors.
It is a cool hack that will grow stale in about year 2-3 ... if that long because as soon as tell the folks with an empty PCI-e x4 slot on a non certified board they can't use the card, there is going to be blow back.
" ... Pushing out Thunderbolt via PCIe cards can lift Thunderbolts numbers and bring its price down by busting Intels self-constructed monopoly. "
This breaks no Intel monopoly on Thunderbolt tech at all. Every solution is a variant on a Intel reference board. Intel (and Apple ) certify all solutions. Intel is still sole source of Thunderbolt controllers. Where is the monopoly break?
I don't really buy that these PCI-e cards are suddenly going to allow large numbers of TB controllers fall off the back of the truck and non-certified solutions will spring up.