You probably won't hear much about this camera, but it has one GREAT feature, the most important one I think, the Carl Zeiss lens is AMAZING and you can find these used for cheap.
In the original dpreview.com review of the sony this stands out:
"Superb 24 - 120 mm F2.8 - F4.8 lens is worth the $999 alone"
Several other pages pointed to the fact that to get similar quality from Canon or Nikon you would pay at least $1,500 just for lenses (no body). And now these can be had for $500 or so...
Perhaps, but Zeiss will licence their design work and name to anyone these days. It's becoming less of a distinction and more of a commodity.