Yup, same here. I haven't rented or bought a single movie from iTunes. It's just really bad value in comparison to Netflix.
Netflix: for 7 euros, you can watch as many movies & TV episodes as you like, on any supported device (Mac, PC, 360, PS3, ATV, iPad etc...) for 30 days.
iTunes: for 4 euros, you can watch 1 movie, for 24 hours once you start watching it, only on Apple devices (or a PC with iTunes).
very true. Netflix is great. Although you have to agree that the "instant" collection isn't nearly as complete as iTunes. In fact when I find myself search for a specific movie that I want to see at least 80% of the time Netflix doesn't have it. Netflix is good for browsing through to try to find something you can watch and it's good for a lot of TV shows (although they are always a season behind), but if you are looking for a specific movie you are better off with iTunes. I do wish the price would be more around $2 for a rental though.