If it sticks to the wall, that means that your customers like it. Possibly a good alternative to "focus groups".I don't want Apple as a company that throws s**** at the wall and see if it sticks, like, for example, Google.
Apple secretly decides what their customers will like, and then surprises everyone with an unveiling.
This has led to some spectacular failures:
- The MP6,1 "TrashCan Pro" (it would have been a huge success as the new Mini Mac with Core CPUs and an optional second GPU, but as a replacement for the cheese grater an utter failure)
- The butterfly keyboard (wow, what were they thinking)
- The iMac Pro (not a bad system - even if way overpriced - but not something that could rinse out the bad taste that the MP6.1 left in many pros' mouths)
- Many of the recently released MacBook Pros - especially the 2018 that may throttle back due to thermal issues and end up slower than the 2017. And the 2017, where your dongle bag may weigh more than the MacBook.
One of Jobs' last big mistakes was to give Jony Ive autonomy. Cook should fire him.
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