Yeah, fair enough. I think we can all agree that we would've preferred the B2S promotion to have been the iPod Touch again. Then we could've all sold it and brought our overall costs down a little more. I guess we can't have it all.
Yeah, I'm guessing they finally realized that if they did that promo, people just used it as what you said - because if someone is buying a Mac, odds are they have either an iPad, iPod, iPhone, or all of the above, so I'm guessing it didn't reel in a bunch of unearned sales.
However, now with the $100, it's basically getting people onto the App Store. I am not a huge fan of that tactic, and I'd have much rather seen them do a $50-$100 credit toward an accessory if they really wanted to attract sales. It'd be really cool for them to throw in an extra charger for on-the-go or whatever, and the cost of something like that is about $5 to them. If I go in the app store and buy a Microsoft Product with the credit, Apple's cost on that deal is 70%.... but oh well, we can dream, ehh?