What is wrong with this Logo?

[andalusia]

I have to say, OP, that a lot of the logos you are coming up with are excellent! Just little niggles that need to be addressed, but you certainly have a flair for design!

 

[bluetooth]

I have to say, OP, that a lot of the logos you are coming up with are excellent! Just little niggles that need to be addressed, but you certainly have a flair for design!

I agree. I think you have strong elements in certain renders, it's just putting the pieces together and tweaking imo.

As one poster suggested, work on an overall concept, be it logo or strong typeface and then once that initial concept is set, add or start working on the other elements.

ie. Personally I like the type face in logo design #1, as a word mark and font (although kerning could be touched up and a bit tighter as suggested). So then perhaps add an illustrative form of design, such as stylized mountain peaks - just something winged off the top of my head that is very cliche, but the general idea is to finalize or work with one part (this example being the strong type face concept) before starting another.

a quick ie. below...say you have decided on a strong type face as your concept, try 4 or 5 different illustrations/sketches and then after rendering them, narrow them down to 2 or 3 and tweak as you narrow until you get 1 design with an illustration and a typeface you like and then finally work those around into a few variations and pick your final one/design etc. I hope this makes sense. I look forward to seeing your final concept(s).

 

[line]

Update

Thank you all for your very helpful comments and compliments. they have however brought me back a couple of stages in development.
I've discussed your suggestions with the other owners and mostly they seem to agree with what you have to say.
I'll post updated sketches and final design variations later in the week.

cheers.

d//

 

[spillproof]

I like the quality control sticker idea and how you used it in v10.

You have some really cool stuff on your site, I with I could buy here in the US.

 

[line]

I like the quality control sticker idea and how you used it in v10.

You have some really cool stuff on your site, I with I could buy here in the US.

I've never tried it but i think you can, prices should be calculated in US$ at checkout and shipping is usually not very expensive...

I like the sticker too - I think i'll add it to the site regardless of the outcome of the final logo.

 

[niuniu]

v2 is the only design that gives me trust (because it has a premium appeal).

 

[line]

Final Update - or - Designing by macrumors Committee

Thanks again to all of you who contributed opinions and honest criticism to the logos i've been posting, I tuned out for a couple of weeks to consider what you all said and also to finish designs for an extension to our house...
for this final version I went with just a typeface designed from scratch that can stand on its own as a logo and the little Calder-like eye as an abstract representation of what the company stands for [proportion - balance - interior spaces - hunting for designers - searching for objects - art gallery]
(click for large image and color variations or here to see it in context:


I'd love to hear your final comments and hope you enjoy the products.

cheers

 

[manueld]

Thanks again to all of you who contributed opinions and honest criticism to the logos i've been posting, I tuned out for a couple of weeks to consider what you all said and also to finish designs for an extension to our house...
for this final version I went with just a typeface designed from scratch that can stand on its own as a logo and the little Calder-like eye as an abstract representation of what the company stands for [proportion - balance - interior spaces - hunting for designers - searching for objects - art gallery]
(click for large image and color variations or here to see it in context:


I'd love to hear your final comments and hope you enjoy the products.

cheers

one quick thing on your website, you might want to update the favicon to the new mark.

 

[zephyrnoid]

I design and I happen to spend tons of time in CH. Your new logo is excellent and will last you a long time.
My first 'read' of it was 'Pallete'. I like geometrics like that. Did you design it?

Thanks again to all of you who contributed opinions and honest criticism to the logos i've been posting, I tuned out for a couple of weeks to consider what you all said and also to finish designs for an extension to our house...
for this final version I went with just a typeface designed from scratch that can stand on its own as a logo and the little Calder-like eye as an abstract representation of what the company stands for [proportion - balance - interior spaces - hunting for designers - searching for objects - art gallery]
(click for large image and color variations or here to see it in context:


I'd love to hear your final comments and hope you enjoy the products.

cheers

 

[THX1139]

You might try to unify the negative shape inside of the mark to better match the counters in the letterforms. It's a bit rounded and organic but the type counters are square and modern. Other than that, it's quite nice.

 

[line]

You might try to unify the negative shape inside of the mark to better match the counters in the letterforms. It's a bit rounded and organic but the type counters are square and modern. Other than that, it's quite nice.

I agree, i'll work on a variation that brings the organic closer to the counters on the typeface.