Be fair, a LOT of the A-Watch Images including ones you shown are renders, as are all the ones on Apple's web site I believe, but I don't even care about this.
Just accept this is personal taste.
You don't like the 360, you can't ignore the small bezel area at the bottom and you prefer the look of the Apple watch that will be on sale next year sometime.
However, other people like, and love the 360's round design, and are buying the devices now, even at times Motorola having problems keeping up supply.
When it comes to taste there is no best one, so we can just agree, different people prefer different looks.
Both will sell.
The Advantage, perhaps long term is that Motorola and others will run Android Wear, so you could, just as a wild example end up with 20 companies each making 4 watches in various designs, giving customers say 80 watches to pick from running Android wear, or buy one from Apple which is only compatible with iPhones that are not very popular in many countries.
That could be the longer term issue, as in the future, people are not going to all start buying iPhones just so they can pick Apple's watch if there is a large range of other watches for sale on a format they already know.
Than again, the whole thing may be a flop and only ever be a Apple TV type scenario.
Time will tell