Great post
Sorry I came into this one late.
Love my position ... sixth year as a Creative Director. To consider myself marketable, here is what I have launched, driven for hours, directed, and hired for since Jan 1. Have 18 years of experience, I have an applied high-functioning knowledge base within following three mediums:
Print, Web, Interactive
Also, hold ongoing professional experience with: Still Photo, Video/Voice, Large Format (trade show), Environmental display, Lighting, Screen Printing, Outdoor Signage and yes, Presentations.
Across the board, the list of apps below are too much for in-depth knowledge. However, I have to be able to communicate with a concise understanding of constraints for budget, design and deadlines.
I gotta add: all these apps are sadly an overburden for any individual. I often work 65-75 hours a week (no kids or wife). Also, I have 27 employees in my department.
Here goes:
Seamless OS navigation/maintenance in both the Mac and Windows platforms
Adobe Suite: including mastery of: (* in the least, a novice working knowledge)
- PSD (mastery)
- InDesign (mastery) (Quark and Freehand - use is extremely rare but still needed)
- Flash (mastery -- but only by design -- knowledge with regards to the integration of XML and AS 3.0)
- Illustrator (mastery)
- DreamWeaver/Fireworks (mixed-mastery)
- Acrobat (mastery)
- AfterEffects*
- Premier*
- Bridge (mastery)
- Contribute*
Apple
- Final Cut *
- Aperture *
- Keynote *
All Microsoft Biz Products
- Word (mastery)
- Excel (mastery)
- Powerpoint (what a turd app - req. mastery)
- Outlook/Entourage (mastery)
- Publisher -- boring and pathetic but absolutely required
FTP (mastery)
PS, OTF and TT Fonts and their management software (mastery)
Maya/3DSMAX (quite limited knowledge and this skill is always sourced to the true professionals -- nothing in-house)
ListTrack - email construction and marketing app
CSS/HTML (also know what and where JS, ColdFusion, C+, ASP.net and PHP are needed)
Content Management Systems - client-side web content tool and support
Project/Production Management Software (mastery - Clients & Profits or BaseCamp)
Copywriting - got to know how to write, proof and create audience messaging
Pen/Pencil - for illustrating comps, story broads and general art direction (mastery)
Camera - both still and motion -- with constant lighting/strobe/grip (solid understanding of props)
Understand the changing landscape for SEO, web stats, and online content taxonomy (novice)
Know the proper implementation for a daunting array of final file types (too many extensions to list -- and yes GIFs count having delivered multiple GIFs for Fortune 100 companies with the last 48 hours).
Anyone within this "circle of influence" has a great understanding of verbal communication (tact) with on demand illustration/drawing skills, grammatically correct writing/proofing skills (AP style), and is a willing collaborator.
Finally you have to be budgetary wonk.
Sorry I came into this one late.
Love my position ... sixth year as a Creative Director. To consider myself marketable, here is what I have launched, driven for hours, directed, and hired for since Jan 1. Have 18 years of experience, I have an applied high-functioning knowledge base within following three mediums:
Print, Web, Interactive
Also, hold ongoing professional experience with: Still Photo, Video/Voice, Large Format (trade show), Environmental display, Lighting, Screen Printing, Outdoor Signage and yes, Presentations.
Across the board, the list of apps below are too much for in-depth knowledge. However, I have to be able to communicate with a concise understanding of constraints for budget, design and deadlines.
I gotta add: all these apps are sadly an overburden for any individual. I often work 65-75 hours a week (no kids or wife). Also, I have 27 employees in my department.
Here goes:
Seamless OS navigation/maintenance in both the Mac and Windows platforms
Adobe Suite: including mastery of: (* in the least, a novice working knowledge)
- PSD (mastery)
- InDesign (mastery) (Quark and Freehand - use is extremely rare but still needed)
- Flash (mastery -- but only by design -- knowledge with regards to the integration of XML and AS 3.0)
- Illustrator (mastery)
- DreamWeaver/Fireworks (mixed-mastery)
- Acrobat (mastery)
- AfterEffects*
- Premier*
- Bridge (mastery)
- Contribute*
Apple
- Final Cut *
- Aperture *
- Keynote *
All Microsoft Biz Products
- Word (mastery)
- Excel (mastery)
- Powerpoint (what a turd app - req. mastery)
- Outlook/Entourage (mastery)
- Publisher -- boring and pathetic but absolutely required
FTP (mastery)
PS, OTF and TT Fonts and their management software (mastery)
Maya/3DSMAX (quite limited knowledge and this skill is always sourced to the true professionals -- nothing in-house)
ListTrack - email construction and marketing app
CSS/HTML (also know what and where JS, ColdFusion, C+, ASP.net and PHP are needed)
Content Management Systems - client-side web content tool and support
Project/Production Management Software (mastery - Clients & Profits or BaseCamp)
Copywriting - got to know how to write, proof and create audience messaging
Pen/Pencil - for illustrating comps, story broads and general art direction (mastery)
Camera - both still and motion -- with constant lighting/strobe/grip (solid understanding of props)
Understand the changing landscape for SEO, web stats, and online content taxonomy (novice)
Know the proper implementation for a daunting array of final file types (too many extensions to list -- and yes GIFs count having delivered multiple GIFs for Fortune 100 companies with the last 48 hours).
Anyone within this "circle of influence" has a great understanding of verbal communication (tact) with on demand illustration/drawing skills, grammatically correct writing/proofing skills (AP style), and is a willing collaborator.
Finally you have to be budgetary wonk.