If Yosemite is preferable: backup, then simply upgrade.
Benefits, if any, from a clean installation may be short-lived and/or negligible.
Background
I agree. I would backup and then upgrade unless I have a lot of crud to clear out. I have done both and an upgrade certainly is easier. I've also done a full install rather than an simple upgrade or a clean install. That turned out to create problems it shouldn't have created; and, then I had to do a clean install. In any case, there have been times when I wanted or needed a clean install. It all depends on circumstances.
When I do a clean install, I do not use Migration Assistant to restore data as I am then bringing back the crud I wanted to get rid of in the first place. Rather, I just drag over the specific applications (e.g. Aperture) and any data (e.g. Documents, Spreadsheets, etc.) I want to retain from either TM or my other backup. One advantage to this method of restoring data is that it does not take very long to do; and, another is that you can pick and choose what you want to restore.
In any case, since I did a clean install recently, I will most likely upgrade when the next upgrade comes out.
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