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500.00 max. I can't see Apple garnering a premium on an everyday "appliance" that is not dynamically different than others on the market.

If it is a Revolutionary product, however, maybe they could go as high as $999 for a 42". Considering this is on the small end of LCD TV's and LED TV's, it would probably still need to be below this price point.
 
for 42" I would pay $600. Nothing more. I just don't see them doing anything better than what is currently made by others.
 
I would be unlikely to buy an Apple branded TV because of the likely price premium. It depends who makes the panel but I like my Panasonic plasmas.
 
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