I worked in computer retail in the early 90s. One Saturday, a guy came in dressed like a bum- jeans and sneakers with holes in them and was disheveled. We worked on an up system and no one ahead of me wanted to help him. I did.
He bought a bunch of software where I made a nice commission. Came back almost every weekend for more stuff for him and his kid. Turns out he was a VP of MIS for Chemical Bank (now part of Chase). I made several hundred thousand dollars in commissions over the years selling them computers, software and services.
I never judge people by their clothes.
I guess the question here is would that VP walk into a computer store with everyone tatted and hipped-out clothing and buy from there?