I don't know about you but I have spent a lot of time building computers
Building computers out of commodity parts is distinctly different than designing them and the parts. Going to Frys/Microcenter/newegg and breaking out your trusty screwdriver doesn't make you a computer architect/designer.
and to put a roaring 12 core cpu and 2 high performance graphics cards on the same heatsink with only one fan has never been done ever and to make sure it is quiet, well if they pull it off I will be the first one to congratulate them but thermally its unlikely.
One fan doesn't really matter. The root issue is moving enough cubic feet of air over the elements that need cooling. One larger fan can easily move as much air as multiple smaller ones. It may be questionable that the one fan is large enough, but being just one... that is a non factor in terms of cooling.
As far as nobody doing it before. Frankly most of the PC industry is a "monkey see, monkey do" when it comes to design. There is little to nothing that is new. Incrementally stealing from larger big iron boxes and making it smaller isn't "new"; just smaller.
Most PC thermal designs for generic parts are conflicting almost as much as they effective. Some fans just throw the heat into another part of the box where it is to be swept out by another set moving air in a different direction. Brute force solutions. That's one reason there are so many fans and heat sinks... trying to get around the conflicts.
I bet if you run flash on the new mac pro it sound like a jet engine. LOL.
Flash is going to make a 12 core , dual W9000 equivalent system breathe hard? ROTFLMAO. Not.
I do doubt that if load the Mac Pro down with a 5TFLOP job spread over the CPU and two GPUs for several hours that the new Mac Pro will be whisper quiet. But running normal mainstream everyday stuff? Probably will. More than a few mainstream apps won't be able to activate all three components at the same time for extended periods of time. If one of the GPUs is asleep then it is much easier to, put
I also doubt most Mac Pro owners even buy the the 12 core dual W9000 equivalent box. For lower GPU configs the thermal demands drop. The W7000 is below 150W, Apple has probably tweaked it a bit lower. So Two and a 130W CPU is only about 430W. A super sized heat sink and a super sized fan can possibly work for normal single human driven workloads.
The new Mac Pro as a 24/7 high utlization , computational batch job node? It probably would be loud but then it probably would not be required to sit on anyone's desk either. Stuffed into a room where it can make noise and be fed chilled air and it probably will work.