At 2K, the big screen will still bring you to the theater. But that is less of a draw for non-visually-intense movies.
Maybe at 4K it would pull you more, as there's nothing on the table about next generation discs.
But at most, what one normally knows about a screening is whether the theater is digitally capable or not. Not the production or projection resolution.
but still, it is not a deciding factor and therefore would not be a cost effective investment. I doubt anyone goes to the cinema complaining about the quality, and i bet they would still go even if they could have equal quality at home. Cinemas will upgrade when they have to, not just because people can have the same equipment at home.
And okay, props to that, but its not like they're going to say 'nahh dude lets not go there.. theres no digital projection!"
and +1 to what that guy said ^^^