If I understand correctly the idea is that some people want an ipad as laptop replacement, but the M1 macbook would be a better option at that.
Then the question is why these people (probably a minority as I guess most use an ipad a companion device) want to replace their laptop with a 12.9 ipad pro?
I can think of many things:
- touchscreen and touch interface
- pencil
- versatility (cab be a slab, including in portrait mode with its aspect ratio, and can be used with a keyboard)
- general fun factor (linked to all of the above)
- no fan
- battery life
Now the M1 is equal or better only at the last 2...
I guess you assume that these people are making a trade-off, the productivity of a laptop vs the versatility and fun of an ipad.
My guess is that this could apply to a tiny minority of people.
Most of those that repalce a laptop either :
- don't necessaritly need the productivity of laptop (eg. because they don't work with it )
- or like the versaility and fun factor of the ipad (pro) so much that they are ready to give up the pro software and features (and battery life would not be enough of a reason...)
Now if Mac supported touch and pen or even came in a convertible form factor, this would be different, altough it would not make the ipad redundant, but would definitely move a good deal of sales out of iPad (especially pro) and ino hybrid macs.
But as someone already pointed out, this is not in Apple's interest, so it's very unlikely.
Apple wants people to have both Mac AND iPads, not 1 hybrid