She's touring all the boutique merchant partners Apple got into bed with on this launch, personally delivering the pallets of watches that continue to be sold to walk-in customers fortunate enough to live near one of these few elite boutiques around the world.
LA, Paris, London, Milan, Tokyo, China ...
She's really changed how Apple does business, for the better. Watches are selling for more than double their retail prices on eBay purchased from these stores. We're really fortunate to have her to guide us into these new shark infested fashion business waters.
I do sense the sarcasm, don't worry.
But...here's an alternate take on it:
If she is doing all of that, as much as it causes me to feel flares of anti-establishment hate, I think it may be necessary to help Apple Watches gain some traction where they could be shut out. And in turn this could trickle down to making acceptance of this rather polarizing product easier for the rest of us.
For example, there is a thread on this forum where a member questions whether or not it's okay to wear the Apple Watch in a very formal somewhat snooty business setting where all the players accept only the biggest of the big name classic watches. Most of the answers have not been encouraging. The old guard is entrenched in their prejudices, apparently.
There's another thread asking if it's okay to wear this watch to a formal event such as a wedding.
If Angela succeeds in creating a strong image and presence for Apple Watch in the most exclusive upscale venues, that could go a long way to breaking down the barriers to acceptance of the Apple Watch in board rooms and at weddings and other places and situations that previously only welcomed Rolex and such.
If you leave the barely friendly atmosphere of this pro-Apple environment (where Apple fans still register strong resistance to this product concept) you will see comments and attitudes that make you realize this woman and her peers in marketing have a real battle on their hands to gain traction for the Apple Watch in the world at large.
If she is making inroads into creating a strong retail presence in China at the same time, that's pretty impressive.
It's not easy for me to acknowledge this argument because I really have a visceral antipathy for anything that smacks of exclusivity and elitism. I've got money to afford to splurge on some nice things now, but I come from really humble origins. Starving war refugees, starving survivors of the Great Depression-- all of that family history is in my heart and mind...as is my own upbringing in a dilapidated crime infested neighborhood outside of D.C. --all of that shapes my viewpoint. Burberry is not my world. Not my thing at all. Too rich for my blood to pour $1000 into a sweater when I could be using it for the regional food bank. I splurge only when there's real utility for me in it.
I'm willing to try and see a different side to this new direction Apple seems to be going in not to be an apologist, but to be a pragmatist.